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Marketing luxury goods online, Kluge, Philipp Nikolaus


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Цена: 12829.00р.
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Автор: Kluge, Philipp Nikolaus
Название:  Marketing luxury goods online
ISBN: 9783631678657
Издательство: Peter Lang
Классификация:




ISBN-10: 3631678657
Обложка/Формат: Hardback
Страницы: 294
Вес: 0.48 кг.
Дата издания: 09.08.2016
Серия: Schriften zu marketing und handel
Язык: English
Издание: New ed
Размер: 155 x 215 x 23
Читательская аудитория: Professional & vocational
Ключевые слова: Business innovation,Production & quality control management,Sales & marketing management,Distribution & warehousing management,Market research, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / Management Science,BUSINESS & ECONOMICS /
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Поставляется из: Англии
Описание:

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.


Дополнительное описание:

The Concept of Luxury – Marketing-Mix of Luxury Goods – Online Marketing-Mix of Luxury Goods – Expert Interviews - Online Distribution – Theory and Hypotheses - Effects of Online Accessibility – Empirical Studies on the Effects of Online Accessibility<



The Penguin Dictionary of Architecture and Landscape Architecture

Автор: Hugh Honour,John Fleming,Nikolaus Pevsner
Название: The Penguin Dictionary of Architecture and Landscape Architecture
ISBN: 014051323X ISBN-13(EAN): 9780140513233
Издательство: Random House - Penguin
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Цена: 1979.00 р.
Наличие на складе: Есть (2 шт.)
Описание: Need a handbook to your architect`s business or studies? Struggling with your DIY project? Interested in the art of architecture? This work covers the aspects of architecture and landscape architecture. Ranging from ancient times, it adopts an international perspective focussing on countries and cultures such as Coptic, Tibet and De Stijl.

Public Sphere and Experience: Analysis of the Bourgeois and Proletarian Public Sphere

Автор: Kluge Alexander, Negt Oskar Interviewee
Название: Public Sphere and Experience: Analysis of the Bourgeois and Proletarian Public Sphere
ISBN: 1784782416 ISBN-13(EAN): 9781784782412
Издательство: Marston Book Services
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Цена: 3671.00 р.
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Описание: A classic critique of Habermas` renowned notion of the public sphere.

Forum fur osteuropaische ideen- und zeitgeschichte. 18. jahrgang, heft 1

Автор: Luks, Leonid Dehnert, Gunter Fuchs, John Andreas Lobkowicz, Nikolaus Rybakow, Alexei
Название: Forum fur osteuropaische ideen- und zeitgeschichte. 18. jahrgang, heft 1
ISBN: 383820722X ISBN-13(EAN): 9783838207223
Издательство: Gazelle Book Services
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Цена: 6647.00 р.
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Описание:

Forum features interdisciplinary discussions by political scientists--literary, legal, and economic scholars--and philosophers on the history of ideas, and it reviews books on Central and Eastern European history. Through the translation and publication of documents and contributions from Russian, Polish, and Czech researchers, the journal offers Western readers critical insight into scientific discourses across Eastern Europe. This issue compares the specifics of German memory culture with those of Eastern European countries, specifically Poland and Russia, since the beginning of de-Stalinization.

Since 1997, FORUM is an integral part of the journal landscape of European Studies. In addition to facts of contemporary history, it offers deep insights into the history of ideas, reflects current discussions, and provides reviews of books on Central and Eastern European history. Especially on the history of ideas and contemporary history it offers more than ›just‹ history--e.g. interdisciplinary discussions by political scientists, literary, legal, and economic scholars and philosophers. FORUM sees itself as a bridge between East and West. Through the translation and publication of documents and contributions from Russian, Polish, and Czech researchers it offers the Western reader insight into the scientific discourse within Eastern Europe.Volume 18, Issue 1: The way the Federal Republic of Germany dealt with its past is seen by some as a role model for many post-authoritarian and post-totalitarian transition countries in East and West, despite some downsides of the long process of coping with the past after the German ›zero hour‹. The current FORUM issue focuses on the comparison of the specifics of German memory culture with those of the Eastern European countries, especially Poland and Russia, since the beginning of their de-Stalinization debates.Seit 1997 ist das FORUM fester Bestandteil der Zeitschriftenlandschaft der Osteuropaforschung. Neben Fakten der Zeitgeschichte bietet es tiefe Einblicke in die Ideengeschichte, spiegelt aktuelle Diskussionen wider und liefert Rezensionen zu Werken der mittel- und osteuropaischen Zeitgeschichte. Gerade in den Rubriken Ideengeschichte und Zeitgeschichte bietet es mehr als "nur" Geschichte - facherubergreifend kommen u.a. Politologen, Literatur-, Rechts- und Wirtschaftswissenschaftler sowie Philosophen zu Wort. Das FORUM versteht sich als Brucke zwischen Ost und West. Durch die Ubersetzung und Veroffentlichung von Dokumenten und Beitragen aus dem Russischen, Polnischen und Tschechischen bietet es dem westlichen Leser Einblicke in den wissenschaftlichen Diskurs Osteuropas. Heft 1/2014: Der lange Abschied vom totalitaren Erbe Das Modell der bundesrepublikanischen Vergangenheitsbewaltigung gilt als Vorbild fur viele postautoritare bzw. posttotalitare Transformationsstaaten in Ost und West, ungeachtet mancher Schattenseiten des langwierigen Prozesses der deutschen Vergangenheitsbewaltigung nach der "Stunde Null." Das aktuelle Forum-Heft vergleicht in seinem thematischen Schwerpunkt die Spezifika der deutschen Erinnerungskultur mit denjenigen der osteuropaischen Lander, vor allem Polens und Russlands, seit dem Beginn der Entstalinisierungsdebatten.


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