Sachs What the New Breed of CMOs Know That You Don`t 9781138271883

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Автор: Sachs
Название: What the New Breed of CMOs Know That You Don`t
ISBN: 9781138271883
Издательство: Taylor&Francis
Классификация:

Управление и методы управления

Торговля и маркетинг

ISBN-10: 1138271888
Обложка/Формат: Paperback
Страницы: 174
Вес: 0.29 кг.
Дата издания: 16.11.2016
Язык: English
Размер: 244 x 170 x 10
Читательская аудитория: General (us: trade)
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Industrial Management
Основная тема: Brand Management / Human Resource Management / PB Direct
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

What the New Breed of CMOs Know That You Don`t, Sachs