Shorthose Understanding Creative Business 9781138255746

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Автор: Shorthose
Название: Understanding Creative Business
ISBN: 9781138255746
Издательство: Taylor&Francis
Классификация:

Экономика и организация производства: общие вопросы

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ISBN-10: 1138255742
Обложка/Формат: Paperback
Страницы: 358
Вес: 0.57 кг.
Дата издания: 11.11.2016
Язык: English
Размер: 244 x 170 x 19
Читательская аудитория: General (us: trade)
Ключевые слова: Sport & leisure industries, BUSINESS & ECONOMICS / Education
Основная тема: Sport & Leisure Industries / Organizational Change / PB Direct
Подзаголовок: Values, Networks and Innovation
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through open collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.

Understanding Creative Business, Shorthose