Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Pacheco-Torgal, Fernando Название: Cost-Effective Energy Efficient Building Retrofitting ISBN: 0081011288 ISBN-13(EAN): 9780081011287 Издательство: Elsevier Science Рейтинг: Цена: 31686.00 р. Наличие на складе: Поставка под заказ.
Описание: Cost-Effective Energy Efficient Building Retrofitting:Materials, Technologies, Optimization and Case Studies provides essential knowledge for civil engineers, architects, and other professionals working in the field of cost-effective energy efficient building retrofitting. The building sector is responsible for high energy consumption and its global demand is expected to grow as each day there are approximately 200,000 new inhabitants on planet Earth. The majority of electric energy will continue to be generated from the combustion of fossil fuels releasing not only carbon dioxide, but also methane and nitrous oxide. Energy efficiency measures are therefore crucial to reduce greenhouse gas emissions of the building sector. . Energy efficient building retrofitting needs to not only be technically feasible, but also economically viable. New building materials and advanced technologies already exist, but the knowledge to integrate all active components is still scarce and far from being widespread among building industry stakeholders.
Описание: The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company`s dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.
Автор: Kuehn S & Lingwall J Название: The Basics of Media Writing ISBN: 1506308104 ISBN-13(EAN): 9781506308104 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
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