The Business of Champagne 9781138081253

Варианты приобретения

Цена: 8726.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Название: The Business of Champagne
ISBN: 9781138081253
Издательство: Taylor&Francis
Классификация:

Индустрия туризма

Гостиничный бизнес

Отрасли организации мероприятий

Транспорт: вопросы, представляющие общий интерес

ISBN-10: 1138081256
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.44 кг.
Дата издания: 25.05.2017
Серия: Routledge studies of gastronomy, food and drink
Язык: English
Иллюстрации: 4 tables, black and white; 24 line drawings, black and white; 24 illustrations, black and white
Размер: 234 x 156
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Events management industries, BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Management,TRAVEL / Special Interest / Business
Основная тема: Food and Beverage Management / Tourism Geography / PB Direct
Подзаголовок: A Delicate Balance
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of ‘place’ (identity and terroir and tourism), marketing the ‘myth’ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.

The Business of Champagne,