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The Citizen Marketer: Promoting Political Opinion in the Social Media Age, Penney Joel


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Автор: Penney Joel
Название:  The Citizen Marketer: Promoting Political Opinion in the Social Media Age
Перевод названия: Пенни Джоэл: Маркетолог-гражданин: Продвижение политических взглядов в эпоху социальных сетей
ISBN: 9780190658069
Издательство: Oxford Academ
Классификация:





ISBN-10: 0190658061
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.39 кг.
Дата издания: 06.06.2017
Серия: Oxford studies in digital politics
Язык: English
Размер: 157 x 234 x 17
Читательская аудитория: General (us: trade)
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to
persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive,
actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and
displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these
practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture.

While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most
effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one
ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in
modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations
behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.



The Invisible Ones

Автор: Penney Stef
Название: The Invisible Ones
ISBN: 042525321X ISBN-13(EAN): 9780425253212
Издательство: Random House (USA)
Цена: 1471.00 р.
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Описание: In a hospital bed, small-time private detective Ray Lovell veers between paralysis and delirium. But before the accident that landed him there, he'd been hired to find Rose Janko, the estranged daughter of a traveling Gypsy family, who went missing seven years earlier.

Half Romany himself, Ray is well aware that he's been chosen more for his blood than for his investigative skills. Still, he's surprised by the intense hostility he encounters from the Jankos, who haven't had an easy past. Touched by tragedy, they're either cursed or hiding a terrible secret--the discovery of which Ray can't help suspecting is connected to Rose's disappearance...

Seamlessly toggling between Ray's past and present, and the perspective of the missing woman's young nephew JJ, Stef Penney builds a gripping page-turner that doesn't let go until its shocking end.

Leap of Perception: The Transforming Power of Your Attention

Автор: Peirce Penney
Название: Leap of Perception: The Transforming Power of Your Attention
ISBN: 1582703914 ISBN-13(EAN): 9781582703916
Издательство: Simon & Schuster
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Цена: 2619.00 р.
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Описание: Responding to the global shift from the Information Age to the Intuition Age, Penny Peirce, a respected leader in the intuition development movement, offers effective, easy-to-follow guidance to help you develop the power of perception and imagination to live effortlessly and joyfully in this new age.
With a growing holistic view of the world and a greater awareness of personal and collective energy, our level of perception is transforming from something singular the physical form to a greatly expanded awareness that includes intuition, past and present, right and left brain, and heart and body.
As our perceptive ability evolves, we must relearn the principles of how we live, create, and grow in order to be successful in the rapidly transforming reality of the Intuition Age. Written with clarity, insight, and humor, "Leap of Perception" is a comprehensive guide that shows us how to adapt to an expanding paradigm of perception.
You will learn to materialize the situations you want, resolve conflict in relationships, expand your creativity, reduce exhaustion and anxiety from multitasking, ease fear caused by the transformation process, and develop new skills like telepathy, clairvoyance, applied empathy, rapid healing, and more.
Building on her first two books, "The Intuitive Way: The Definitive Guide to Increasing your Awareness" and "Frequency: the Power of Personal Vibration," author Penny Peirce once again translates a powerful and complex concept into an effective life practice that is accessible to everyone."


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