Автор: Suzanne Walters Название: Library Marketing That Works ISBN: 1555704735 ISBN-13(EAN): 9781555704735 Издательство: Eurospan Рейтинг: Цена: 12271 р. Наличие на складе: Невозможна поставка.
Описание: This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts.
Описание: Updated to include the 2014 award and honour books, The Newbery and Caldecott Awards: A Guide to the Medal and Honor Books, 2014 Edition gathers together the books deemed most distinguished in American children's literature and illustration since the inception of the renowned prizes. Librarians and teachers everywhere rely on this guidebook for quick reference and collection development and also as a resource for curriculum links and readers' advisory. With an easy-to-use streamlined look and format, the 2014 guide featuresA new essay by Sylvia M. Vardell on the history and development of poetry for young peopleExplanations of criteria used to select the winnersUpdated bibliographic citations and indexes for the award winnersThis perennial guide for locating information about the best in children's books is valuable for every collection.
This book builds a research-grounded, theoretical foundation for evidence based library and information practice and illustrates how librarians can incorporate the principles to make more informed decisions in the workplace. The book takes an open and encompassing approach to exploring evidence based library and information practice (EBLIP) and the ways it can improve the practice of librarianship. Bringing together recent theory, research, and case studies, the book provides librarians with a new reference point for how they can use and create evidence within their practice, in order to better meet the needs of their communities. Being Evidence Based in Library and Information Practice is divided into two parts; in the first part the editors explore the background to EBLIP and put forward a new model for its application in the workplace which encompasses 5 elements: Articulate, Assemble, Assess, Agree, Adapt. In the second part, contributors from academic, public, health, school and special libraries from around the world provide an overview of EBLIP developments in their sector and offer examples of successful implementation. Being Evidence Based in Library and Information Practice will be essential reading for library and information professionals from all sectors who want to make more informed decisions and better meet the needs of their users. The book will also be of interest to students of library and information studies and researchers.
Описание: Considers the process of evaluating acquisitions and collection management programmes and discusses the reasons evaluation is held in such high regard by administrators. The text describes a variety of evaluation activities that cover both qualitative and quantitative approaches.
Автор: Miller Название: Googlization of Libraries ISBN: 0415483794 ISBN-13(EAN): 9780415483797 Издательство: Taylor&Francis Рейтинг: Цена: р. Наличие на складе: Невозможна поставка.
Описание: Includes a variety of articles which look critically and judiciously at Google and its products, with a focus on Google Scholar and Google Book Search. This title also examines their usefulness in a public service context. Suitable for librarians, it intends to assess the use of Google as a major information resource.
Автор: Lee Название: Repackaging Libraries for Survival ISBN: 0415697433 ISBN-13(EAN): 9780415697439 Издательство: Taylor&Francis Рейтинг: Цена: р. Наличие на складе: Невозможна поставка.
Описание: Research libraries face many challenges in today`s declining economy. The essays in this book explore these challenges and were originally delivered at a conference entitled `Climbing Out of the Box - Repackaging Libraries for Survival, ` sponsored by the University of Oklahoma Libraries
Описание: This book investigates the emerging practices of science and technology librarians specific to maintaining collections, providing access to resources, and ensuring that informed decisions are made regarding limited financial resources. Issues discussed include librarians becoming embedded in curriculum design and delivery, the continuum of librarian involvement, science literacy and the intersection with lifelong learning, integration of information literacy into science, technology, engineering and mathematics (STEM) curriculum, development of course-related instruction programs. In addition, chapters include the differentiation between locating and accessing content and the economics of access, data driven collection and retention decisions, social networking and the scientific community, the trend to merge IT with libraries, institutional repositories, and managing productivity.
Each chapter considers the change that is occurring in and around the profession and together these chapters present a notable set of reflections on the changes that are necessary for science and technology librarians to thrive in the shifting information landscape. This book is recommended for scholars and professional librarians.
This book was published as a special issue of the Journal of Library Administration.
Описание: Practical advice for librarians on weeding and maintaining reference collections. The contributors cover academic, corporate and public libraries, and discuss in detail methods and criteria used in the management of reference collections.
Описание: Proposes cost-effective alternatives to commercial publications in the face of increased journal prices and reduced budgets, and discusses recent technological innovations that can maintain the needs of both researchers and scholars. The text also examines the latest developments in information retrieval.
Автор: Springer Anna-Sophie, Turpin Etienne Название: Fantasies of the Library ISBN: 0262035200 ISBN-13(EAN): 9780262035200 Издательство: MIT Press Рейтинг: Цена: 2310 р. Наличие на складе: Нет в наличии.
A book that acts both as library and exhibition space, selecting, arranging, and housing texts and images, aligning itself with printed matter in the process.
Fantasies of the Library lets readers experience the library anew. The book imagines, and enacts, the library as both keeper of books and curator of ideas -- as a platform of the future. One essay occupies the right-hand page of a two-page spread while interviews scrolls independently on the left. Bibliophilic artworks intersect both throughout the book-as-exhibition. A photo essay, "Reading Rooms Reading Machines" further interrupts the book in order to display images of libraries (old and new, real and imagined), and readers (human and machine) and features work by artists including Kader Atta, Wafaa Bilal, Mark Dion, Rodney Graham, Katie Paterson, Veronika Spierenburg, and others.
The book includes an essay on the institutional ordering principles of book collections; a conversation with the proprietors of the Prelinger Library in San Francisco; reflections on the role of cultural memory and the archive; and a dialogue with a new media theorist about experiments at the intersection of curatorial practice and open source ebooks. The reader emerges from this book-as-exhibition with the growing conviction that the library is not only a curatorial space but a bibliological imaginary, ripe for the exploration of consequential paginated affairs. The physicality of the book -- and this book -- "resists the digital," argues coeditor Etienne Turpin, "but not in a nostalgic way."
Contributors Erin Kissane, Hammad Nasar, Megan Shaw Prelinger, Rick Prelinger, Anna-Sophie Springer, Charles Stankievech, Katharina Tauer, Etienne Turpin, Andrew Norman Wilson, Joanna Zylinska
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