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The Four: Or, How to Build a Trillion-Dollar Company, Galloway Scott


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Автор: Galloway Scott
Название:  The Four: Or, How to Build a Trillion-Dollar Company
Перевод названия: Скотт Гелоуэй: Четверка. Или как построить компанию ценой в триллион долларов
ISBN: 9780735213654
Издательство: Random House (USA)
Классификация:
ISBN-10: 0735213658
Обложка/Формат: Hardcover
Страницы: 288
Вес: 0.57 кг.
Дата издания: 03.10.2017
Язык: English
Размер: 234 x 160 x 28
Рейтинг:
Поставляется из: США
Описание: NEW YORK TIMES BESTSELLER
USA TODAY
BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worlds first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.




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