Einstein Mara Advertising: What Everyone Needs to Know(r) 9780190625894

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Автор: Einstein Mara
Название: Advertising: What Everyone Needs to Know(r)
ISBN: 9780190625894
Издательство: Oxford Academ
Классификация:

Реклама и общество

Рекламное дело

Законодательство о рекламе, маркетинге и спонсорстве

ISBN-10: 0190625899
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.27 кг.
Дата издания: 01.08.2017
Язык: English
Размер: 208 x 139 x 17
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: 3000. Thats the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial
messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. Its
easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how
marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertisings subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and
to what end?

Advertising: What Everyone Needs to Know(r), Einstein Mara