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Women at the Wheel: A Century of Buying, Driving, and Fixing Cars, Parkin Katherine J.


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Автор: Parkin Katherine J.
Название:  Women at the Wheel: A Century of Buying, Driving, and Fixing Cars
ISBN: 9780812249538
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 0812249534
Обложка/Формат: Hardback
Страницы: 272
Вес: 0.54 кг.
Дата издания: 29.08.2017
Язык: English
Иллюстрации: 30 illus.
Размер: 231 x 155 x 28
Ключевые слова: History of the Americas, HISTORY / United States / 20th Century,SOCIAL SCIENCE / Women's Studies
Подзаголовок: A century of buying, driving, and fixing cars
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Поставляется из: Англии
Описание:

Ever since the Ford Model T became a vehicle for the masses, the automobile has served as a symbol of masculinity. The freedom of the open road, the muscle cars horsepower, the technical know-how for tinkering: all of these experiences have largely been understood from the perspective of the male driver. Women, in contrast, were relegated to the passenger seat and have been the target of stereotypes that portray them as uninterested in automobiles and, more perniciously, as poor drivers.
In Women at the Wheel, Katherine J. Parkin illuminates the social implications of these stereotypes and shows how they have little basis in historical reality. With chapters on early drivers education and licensing programs, and on buying, driving, and caring for cars, she describes a rich cast of characters, from Mary Landon, the first woman ever to drive in 1899, to Dorothy Levitt, author of the first automotive handbook for women in 1909, to Margie Seals, who opened her garage, My Favorite Mechanic . . . Is a Woman, in 1992.
Although women drove and had responsibility for their familys car maintenance, twentieth-century popular culture was replete with humorous comments and judgmental critiques that effectively denied women pride in their driving abilities and car-related expertise. Parkin contends that, despite womens long history with cars, these stereotypes persist.


Дополнительное описание:

Preface. Driving in Circles
Chapter 1. Learning to Drive
Chapter 2. Buying a Car
Chapter 3. Driving a Car
Chapter 4. Caring for a Car
Chapter 5. The Car and Identity
Epilogue. Nouveau Riche Pretenders
List of Abbrevia




Secret Identities - An Unofficial and Unauthorised Guide to Alias

Автор: Clapham, Mark, Parkin, Lance
Название: Secret Identities - An Unofficial and Unauthorised Guide to Alias
ISBN: 0753508966 ISBN-13(EAN): 9780753508961
Издательство: Random House - Penguin
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Цена: 2111.00 р.
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Описание: This is an unofficial guide to `Alias`, the espionage television series that mixes high-tech spy action, glamorous disguises, shocking plot twists and an ongoing family saga into what aims to be an entertaining television.

Food is love

Автор: Parkin, Katherine J.
Название: Food is love
ISBN: 0812219929 ISBN-13(EAN): 9780812219920
Издательство: Wiley EDC
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Цена: 4803.00 р.
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Описание:

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.
Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.


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