Hughes Tony J. Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales 9780814439111

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Автор: Hughes Tony J.
Название: Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
Перевод названия: Тони Дж. Хьюз: Комбинированная стратегия поиска клиентов. Мощное воздействие на раз-два, наполняющее
ISBN: 9780814439111
Издательство: HarperCollins USA
Классификация:

Стратегическое планирование

Торговля и маркетинг

ISBN-10: 081443911X
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.36 кг.
Дата издания: 16.01.2018
Язык: English
Размер: 152 x 228 x 19
Поставляется из: США
Описание: Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone wont provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals todays new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

Do deep-dive research into social - Locate leverage points that matter - Secure decision-maker meetings - Earn executive engagement - Build a knockout, online brand - Nurture a network that helps you thrive - Profit from referrals - Publish insights that set you apart and steer the agenda - Employ an efficient, lethal library of scripts and templates - And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales, Hughes Tony J.