Название: Qualitative consumer research ISBN: 1787144925 ISBN-13(EAN): 9781787144927 Издательство: Emerald Рейтинг: Цена: 18496.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices to the nature of consumer “presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.
Название: Critical qualitative research reader ISBN: 1433106884 ISBN-13(EAN): 9781433106880 Издательство: Peter Lang Рейтинг: Цена: 9603.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical Qualitative Research Reader
Автор: Mazzei, Lisa A Название: Inhabited silence in qualitative research ISBN: 0820488763 ISBN-13(EAN): 9780820488769 Издательство: Peter Lang Рейтинг: Цена: 6044.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inhabited Silence in Qualitative Research demonstrates, or puts to work, poststructural theory in the doing of qualitative research. Using this theoretical approach, the book proposes a data set lacking in the methodological literature, namely silence. It highlights the need for qualitative researchers not to dismiss silence as an omission or an absence of empirical materials, but rather to engage silence as meaningful and purposeful. This is an important book that should be read by researchers, teachers, and students.
Автор: Martyn Hammersley Название: What is Qualitative Research? ISBN: 1780933355 ISBN-13(EAN): 9781780933351 Издательство: Bloomsbury Рейтинг: Цена: 19305.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book illuminates the problems and perspectives of qualitative research and offers researchers a comprehensive overview of the various types of .
Автор: Skovdal Morten, Cornish Flora Название: Qualitative Research for Development: A Guide for Practitioners ISBN: 1853398543 ISBN-13(EAN): 9781853398544 Издательство: Неизвестно Рейтинг: Цена: 5505.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do we know whether our development programs are reducing poverty and empowering the most vulnerable people? What evidence do we have to support our theory of change? Qualitative Research for Development aims to build the research capacity of development practitioners so that their work benefits from the significant contributions offered by solid qualitative research. The book guides development practitioners through the process of planning, conducting and reporting on a qualitative study, while simultaneously highlighting the role of qualitative research in improving the impact, quality and accountability of development programs. It covers in detail data collection methods such as Participatory Learning and Action, Photovoice, Individual Interviews, Focus Group Discussions and Observations. It demystifies qualitative research and builds the skills and confidence of development practitioners to use qualitative methods authoritatively, and to communicate findings to different audiences.
The book draws on considerable hands-on experience and incorporates case studies from Save the Children and other international organizations to illustrate good practice. To facilitate learning, all the chapters include a series of practical activities that can help the reader to engage actively with the material.
This book is an indispensable learning tool for all development practitioners within NGOs and government departments, as well as researchers and students engaged with applied qualitative research in the context of development.
Автор: Skovdal Morten, Cornish Flora Название: Qualitative Research for Development: A Guide for Practitioners ISBN: 1853398535 ISBN-13(EAN): 9781853398537 Издательство: Неизвестно Рейтинг: Цена: 15623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do we know whether our development programmes are reducing poverty and empowering the most vulnerable people? What evidence do we have to support our theory of change? Qualitative research for development aims to build the research capacity of development practitioners so that their work benefits from the significant contributions offered by solid qualitative research. The book guides development practitioners through the process of planning, conducting and reporting on a qualitative study, whilst simultaneously highlighting the role of qualitative research in improving the impact, quality and accountability of development programmes. It covers in detail data collection methods such as Participatory Learning and Action, Photovoice, Individual Interviews, Focus Group Discussions and Observations. It demystifies qualitative research and builds the skills and confidence of development practitioners to use qualitative methods authoritatively, and to communicate findings to different audiences. The book draws on considerable hands-on experience and incorporates case studies from Save the Children and other international organizations to illustrate 'good practice'. To facilitate learning, all the chapters include a series of practical activities that can help the reader to engage actively with the material. This book is an indispensable learning tool for all development practitioners within NGOs and government departments, as well as researchers and students engaged with applied qualitative research in the context of development.
Part 1 Setting the Stage.- Using Qualitative Health Research to Transform the Nature of Evidence.- Social Context of Health and Diversity Issues.- Examining Qualitative Alternatives to Categorical Representation: The Case of Culture and Health.- Contextual Action Theory: An Integrative Framework for Qualitative Health Research.- The World Health Organization Model of Health: What Evidence is Needed?.- Qualitative and Quantitative Evidence in Health - The Critics View.- Part 2: Reviews of Qualitative Health Research.- Evaluating Qualitative Health Research from Inside and Outside.- The Contributions of Qualitative Research to Cardiac Conditions.- Qualitative Evidence in Pain.- Qualitative Evidence on Psychological Trauma.- Qualitative Evidence and the Development of Sexuality Education Materials: The Case of Family Planning New Zealand.- Qualitative Evidence in Addictions.- Qualitative Research in Mental Health and Mental Illness.- Qualitative Evidence in Occupational Health.- Qualitative Evidence in Health Promotion.- Qualitative Evidence in Pediatrics.- Qualitative Evidence in Working with Cognitively Impaired Older Adults.- Qualitative Evidence in Chronic Obstructive Pulmonary Disease.- Qualitative Evidence in the Study of HIV/AIDS and Sensitive Topics: The contribution of online qualitative research.- Qualitative Evidence in Suicide Ideation, Attempts, and Suicide Prevention.- Qualitative Evidence in Suicide: Findings from Qualitative Psychological Autopsy Studies.- Qualitative Evidence in Treatment Adherence.- Disability as a Dimension of Diversity.- Qualitative Evidence in Chronic, Disabling Conditions (Childhood or Early Onset Physical Impairment).- Part 3: Using Qualitative Health Research to Improve Health.- What use is it anyway? Considering Modes of Application and Contributions of Qualitative InquiryBeyond Dissemination: Generating and Applying Qualitative Evidence Through Community-Based Participatory Research.- Using Qualitative Evidence to Develop an Intervention for Enabling People with Chronic Disabling Conditions to be More Physically Active.-The Contribution of Qualitative Research to Medication Adherence.- At Diagnosis and at Death: Using Qualitative Evidence to Inform Psychosocial Interventions in OncologyChange Process Research.- Qualitative Evidence in Health Policy Analysis.- Generating New Health Knowledge.
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