Описание: Gamification: It`s the hottest new strategy in business, and for good reason - it`s helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools.
Название: Computer Media and Communication: A Reader ISBN: 0198742576 ISBN-13(EAN): 9780198742579 Издательство: Oxford Academ Рейтинг: Цена: 8710.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains the fascinating history of the conceptual development of computer media and examines the way that computers have been used for communication from the first elementary `logic machines` to the use of the Internet today. It presents both a historical development of thought about computers as media, as well as prophetic contemporary analyses.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: Donelan Название: Online Communication and Collaboration ISBN: 0415564778 ISBN-13(EAN): 9780415564779 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Online Communication and Collaboration presents a timely set of articles that cover a range of different perspectives, both classic and up-to-date.
Автор: Wood Название: Online Communication ISBN: 0805848495 ISBN-13(EAN): 9780805848496 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular cul
Автор: Elijah Blessing Rajsingh; Anand Bhojan; J. Dinesh Название: Informatics and Communication Technologies for Societal Development ISBN: 8132219155 ISBN-13(EAN): 9788132219156 Издательство: Springer Рейтинг: Цена: 26122.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume comprises research papers presented at the International Conference on Informatics and Communication Technologies for Societal Development (ICICTS 2014) held at Karunya University, India.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Alexander V. Laskin Название: The Handbook of Financial Communication and Investor Relations ISBN: 1119240786 ISBN-13(EAN): 9781119240785 Издательство: Wiley Рейтинг: Цена: 26128.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication
Featuring contributions from leading scholars and practitioners in financial communication and related fields--including public relations, corporate communications, finance, and accounting-- this volume in the critically acclaimed "Handbooks in Communication and Media" seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world.
The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications.
Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations
Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas
Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector
Addresses "big-picture" strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more
This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
Автор: Dholakia Название: New infotainment Technologies in the Home ISBN: 0805816267 ISBN-13(EAN): 9780805816266 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.
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