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American Grand Strategy in the Age of Trump, Brands


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Автор: Brands
Название:  American Grand Strategy in the Age of Trump
ISBN: 9780815732785
Издательство: Mare Nostrum (Eurospan)
Классификация:




ISBN-10: 0815732783
Обложка/Формат: Paperback
Страницы: 200
Вес: 0.34 кг.
Дата издания: 30.12.2017
Серия: Political Science
Язык: English
Размер: 141 x 215 x 16
Читательская аудитория: Professional and scholarly
Ключевые слова: Political structure & processes,Constitution: government & the state,International relations,Diplomacy,Arms negotiation & control, POLITICAL SCIENCE / American Government / Executive Branch,POLITICAL SCIENCE / American Government / National,POLITICAL SCIE
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Поставляется из: Англии
Описание:

Looking beyond the headlines to address the enduring grand strategic questions facing the United States today

American foreign policy is in a state of upheaval. The rise of Donald Trump and his America First platform have created more uncertainty about Americas role in the world than at any time in recent decades. From the South China Sea, to the Middle East, to the Baltics and Eastern Europe, the geopolitical challenges to U.S. power and influence seem increasingly severe--and Americas responses to those challenges seem increasingly unsure. Questions that once had widely accepted answers are now up for debate. What role should the United States play in the world? Can, and should, America continue to pursue an engaged an assertive strategy in global affairs?

In this book, a leading scholar of grand strategy helps to make sense of the headlines and the upheaval by providing sharp yet nuanced assessments of the most critical issues in American grand strategy today. Hal Brands asks, and answers, such questions as: Has America really blundered aimlessly in the world since the end of the Cold War, or has its grand strategy actually been mostly sensible and effective? Is America in terminal decline, or can it maintain its edge in a harsher and more competitive environment? Did the Obama administration pursue a policy of disastrous retrenchment, or did it execute a shrewd grand strategy focused on maximizing U.S. power for the long term? Does Donald Trumps presidency mean that American internationalism is dead? What type of grand strategy might America pursue in the age of Trump and after? What would happen if the United States radically pulled back from the world, as many leading academics--and, at certain moments, the current president--have advocated? How much military power does America need in the current international environment?

Grappling with these kinds of issues is essential to understanding the state of Americas foreign relations today and what path the country might take in the years ahead. At a time when American grand strategy often seems consumed by crisis, this collection of essays provides an invaluable guide to thinking about both the recent past and the future of Americas role in the world.




Power Branding: Leveraging the Success of the World`s Best Brands

Автор: McKee Steve
Название: Power Branding: Leveraging the Success of the World`s Best Brands
ISBN: 1137278846 ISBN-13(EAN): 9781137278845
Издательство: Holtzbrink(MPS)/MPS
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Цена: 3677.00 р.
Наличие на складе: Заказано в издательстве.

Описание: Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.

What Good Is Grand Strategy?: Power and Purpose in American Statecraft from Harry S. Truman to George W. Bush

Автор: Brands Hal
Название: What Good Is Grand Strategy?: Power and Purpose in American Statecraft from Harry S. Truman to George W. Bush
ISBN: 0801452465 ISBN-13(EAN): 9780801452468
Издательство: Wiley EDC
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Цена: 4460.00 р.
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Описание:

Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why grand strategy is a concept that is so alluring—and so elusive—to those who make American statecraft. He explores what grand strategy is, why it is so essential, and why it is so hard to get right amid the turbulence of global affairs and the chaos of domestic politics. At a time when "grand strategy" is very much in vogue, Brands critically appraises just how feasible that endeavor really is.

Brands takes a historical approach to this subject, examining how four presidential administrations, from that of Harry S. Truman to that of George W. Bush, sought to "do" grand strategy at key inflection points in the history of modern U.S. foreign policy. As examples ranging from the early Cold War to the Reagan years to the War on Terror demonstrate, grand strategy can be an immensely rewarding undertaking—but also one that is full of potential pitfalls on the long road between conception and implementation. Brands concludes by offering valuable suggestions for how American leaders might approach the challenges of grand strategy in the years to come.

Brands

Автор: Lury, C.
Название: Brands
ISBN: 0415251826 ISBN-13(EAN): 9780415251822
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Автор: Kapferer Jean-Noel
Название: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
ISBN: 074947436X ISBN-13(EAN): 9780749474362
Издательство: Неизвестно
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Цена: 7390.00 р.
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Описание: Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


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