Sports innovation management, Ratten, Vanessa (la Trobe University, Australia)

Автор: Ratten Vanessa
Название: Sport Entrepreneurship and Innovation
ISBN: 1138941743 ISBN-13(EAN): 9781138941748
Издательство: Taylor&Francis
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Цена: 8114.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.