Innovation Management for Technical Products, Walter Eversheim
Автор: Celine Schulz Название: Organising User Communities for Innovation Management ISBN: 3834920843 ISBN-13(EAN): 9783834920843 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the astounding success of social networking systems such as Facebook, Bebo, LinkedIn, and MySpace, interest in social networks soared amongst researchers and pr- titioners. Organised groups of individuals can be of considerable value to ?rms, but a deeper understanding of the phenomenon is still lacking. User communities are social networks of individuals who group together with the purpose of exchanging ideas, insights and experiences with each other. Although the concept of leveraging user communities for innovation management is not new, most of the literature has assumed the ready existence of user communities and has concentrated on examining how ?rms can cooperate with them. Research on the emergence and persistence of user communities has mostly been neglected. Celine Schulz attempts to ?ll this gap by focussing on why user communities exist, what their goals are and how they function. In her dissertation, Celine Schulz undertakes a study of individuals in user communities of the software ?rm Computer Associates (CA). Using an online survey, a unique data set of users in 161 di?erent CA user groups was assembled. Thisdissertationconsistsofthreeempiricalstudiesbasedonthisdataset. The ?rst two studies analyse why individuals communicate with other members in their user communities, that is why they are willing to share information with each other and how they bene't from the interaction with their user communities. The third study examines how user communities can be leveraged for ?rms innovation processes, by speci?cally investigating the individual- and group-speci?c attributes of customer collaborators from user communities."
Описание: Combining professional insights from Samsung insiders with practical applications for managers, executives, and CEOs, this book shows you how to: speed up decision making and execution, on a bigger scale; and create a convergence synergy among diversified businesses, while staying competitive in core businesses.
Автор: Management Название: Bringing Technology and Innovation into the Boardroom ISBN: 0333994590 ISBN-13(EAN): 9780333994597 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Should some percentage of the R&D be spent on improving technology and innovation management?
Автор: Westland J. Christopher Название: Global Innovation Management ISBN: 1137520183 ISBN-13(EAN): 9781137520180 Издательство: Springer Рейтинг: Цена: 9299.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
Автор: Fredrik Hacklin Название: Management of Convergence in Innovation ISBN: 3790825395 ISBN-13(EAN): 9783790825398 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru