Creating Business Magic, Morey David, Berger Eugene, McLaughlin John E.

First comes the magic, and then the magic becomes the reality

You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. Its just that some do it a lot better than others.

Business strategies from the worlds greatest magicians: This book takes everything that three remarkable authors--a corporate strategist, the former acting director of the CIA, and a world-renowned magician--have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors objective is not to create a new generation of magicians, but to adapt nine strategies of the worlds greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.

Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic--from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield--and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:

• Anticipate the next trends out of thin air
• Create remarkable new products that wow customers
• Launch marketing and advertising campaigns that will mesmerize aspirationals
• Make dazzling sales presentations li>Resolve seemingly unsolvable business dilemmas
• Inspire teams with resilient change leadership in which the status quo is never acceptable and each year the organization incorporates new tricks into its act

Business magic: Specifically designed for companies seeking to achieve the transformative, innovative results of the authors illustrious corporate and political clientele--GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama--Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.