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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Alter Adam


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Цена: 1058.00р.
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Автор: Alter Adam   (Адам Альтер)
Название:  Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Перевод названия: Адам Альтер: Неотразимый. Рост вызывающих привыкание технологий и бизнес, который держит нас на крюч
ISBN: 9780735222847
Издательство: Random House (USA)
Классификация:
ISBN-10: 0735222843
Обложка/Формат: Paperback
Страницы: 368
Вес: 0.27 кг.
Дата издания: 06.03.2018
Язык: English
Размер: 161 x 210 x 18
Рейтинг:
Поставляется из: США
Описание: Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times. --Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers

One of the most mesmerizing and important books Ive read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity. --Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alters previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.



Drunk Tank Pink

Автор: Alter Adam
Название: Drunk Tank Pink
ISBN: 1780745834 ISBN-13(EAN): 9781780745831
Издательство: TBS/GBS
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Цена: 2176.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: `The best science book I`ve read all year... really provocative.` Malcolm Gladwell

Yoga in modern india

Автор: Alter, Joseph S.
Название: Yoga in modern india
ISBN: 0691118744 ISBN-13(EAN): 9780691118741
Издательство: Wiley
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Цена: 6653.00 р.
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Описание: Yoga has come to be an icon of Indian culture and civilization, and it is widely regarded as being timeless and unchanging. This book challenges this popular view by examining the history of yoga, focusing on its emergence in modern India and its dramatically changing form and significance in the twentieth century.

Alter Egos: Hillary Clinton, Barack Obama, and the Twilight Struggle Over American Power

Автор: Landler Mark
Название: Alter Egos: Hillary Clinton, Barack Obama, and the Twilight Struggle Over American Power
ISBN: 0812998855 ISBN-13(EAN): 9780812998856
Издательство: Random House (USA)
Цена: 2575.00 р.
Наличие на складе: Нет в наличии.

Описание: The deeply reported story of two supremely ambitious figures, Barack Obama and Hillary Clinton archrivals who became partners for a time, trailblazers who share a common sense of their historic destiny but hold very different beliefs about how to project American power
In "Alter Egos," veteran "New York Times "White House correspondent Mark Landler takes us inside the fraught and fascinating relationship between Barack Obama and Hillary Clinton a relationship that has framed the nation s great debates over war and peace for the past eight years.
In the annals of American statecraft, theirs was a most unlikely alliance. Clinton, daughter of an anticommunist father, was raised in the Republican suburbs of Chicago in the aftermath of World War II, nourishing an unshakable belief in the United States as a force for good in distant lands. Obama, an itinerant child of the 1970s, was raised by a single mother in Indonesia and Hawaii, suspended between worlds and a witness to the less savory side of Uncle Sam s influence abroad. Clinton and Obama would later come to embody competing visions of America s role in the world: his, restrained, inward-looking, painfully aware of limits; hers, hard-edged, pragmatic, unabashedly old-fashioned.
Spanning the arc of Obama s two terms, "Alter Egos"goes beyond the speeches and press conferences to the Oval Office huddles and South Lawn strolls, where Obama and Clinton pressed their views. It follows their evolution from bitter rivals to wary partners, and then to something resembling rivals again, as Clinton defined herself anew and distanced herself from her old boss. In the process, it counters the narrative that, during her years as secretary of state, there was no daylight between them, that the wounds of the 2008 campaign had been entirely healed.
The president and his chief diplomat parted company over some of the biggest issues of the day: how quickly to wind down the wars in Iraq and Afghanistan; whether to arm the rebels in Syria; how to respond to the upheaval in Egypt; and whether to trust the Russians. In Landler s gripping account, we venture inside the Situation Room during the raid on Osama bin Laden s compound, watch Obama and Clinton work in tandem to salvage a conference on climate change in Copenhagen, and uncover the secret history of their nuclear diplomacy with Iran a story with a host of fresh disclosures.
With the grand sweep of history and the pointillist detail of an account based on insider access the book draws on exclusive interviews with more than one hundred senior administration officials, foreign diplomats, and friends of Obama and Clinton Mark Landler offers the definitive account of a complex, profoundly important relationship. As Barack Obama prepares to relinquish the presidency, and Hillary Clinton makes perhaps her last bid for it, how both regard American power is a central question of our time.
Advance praise for "Alter Egos"
A superb journalist has brought us a vivid, page-turning, and revelatory account of the relationship between Barack Obama and Hillary Clinton, as well as of their statecraft. "Alter Egos"will make a signal contribution to the national debate over who should be the next American president. Michael Beschloss, bestselling author of "Presidential Courage"
Mark Landler, one of the best reporters working in Washington today, delivers an inside account of Hillary Clinton s relationship with Barack Obama that brims with insight and high-level intrigue. It s both fun to read and eye-opening. Jane Mayer, bestselling author of "Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right""

Staying Sharp: 9 Keys for a Youthful Brain Through Modern Science and Ageless Wisdom

Автор: Emmons Henry, Alter David, Alter Phd David
Название: Staying Sharp: 9 Keys for a Youthful Brain Through Modern Science and Ageless Wisdom
ISBN: 1501116819 ISBN-13(EAN): 9781501116810
Издательство: Неизвестно
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Цена: 2619.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Staying Sharp is the practical guidebook for building and maintaining a sharp, healthy, and vibrant mind.

Alter Ego В2: Alter Ego Livre D`eleve (Methode de Francais)

Название: Alter Ego В2: Alter Ego Livre D`eleve (Methode de Francais)
ISBN: 2011555167 ISBN-13(EAN): 9782011555168
Издательство: Hachette Book Group
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Цена: 507.00 р.
Наличие на складе: Нет в наличии.

Описание: Alter Ego 4 s'adresse à des apprenants ayant acquis un niveau B1.Il vise l'acquisition des compétences décrites dans le niveau B2 du Cadre européen commun de référence (CECR) et permet de se présenter au nouveau DELF B2.Les 9 dossiers d'Alter Ego 4 s'articulent autour de deux grands axes:La vie au quotidien et Points de vue.L'apprenant va pouvoir ainsi développer des compétences pour:- interargir dans des situations courantes de la vie quotidienne;- comprendre et exprimer des points de vue sur des thèmes variés.À partir d'une grande variété de documents authentiques (écrits et oraux), Alter Ego 4 propose des activités langagières s'inscrivant dans une perspective actionnelle. De plus, le niveau 4 met l'accent sur l'acquisiton de savoir-faire nécessaire en contexte universitaire.Alter Ego 4 propose de nombreux outils pour travailler en autonomie:- dans chaque dossier, des bibliographies permettant à l'apprenant d'aller plus loin- des fiches de grammaire consituant une véritable référence pour l'apprenant- un abécédaire culturel pour faciliter le décodage des implicites socioculturels des documents proposés

What to Eat for How You Feel: The New Ayurvedic Kitchen - 100 Seasonal Recipes

Автор: Alter Divya
Название: What to Eat for How You Feel: The New Ayurvedic Kitchen - 100 Seasonal Recipes
ISBN: 0847859681 ISBN-13(EAN): 9780847859689
Издательство: Rizzoli
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Цена: 5445.00 р.
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Описание: This indispensable kitchen companion brings the ancient art of delicious healthy cooking to the twenty-first century with flavours adapted for the contemporary Western palate.

CRUSH

Автор: Alter, Cathy
Название: CRUSH
ISBN: 006239956X ISBN-13(EAN): 9780062399564
Издательство: HarperCollins USA
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Цена: 1984.00 р.
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Описание: Here are funny, whimsical, sometimes cringe-worthy tales of falling head over heels for River Phoenix, Mary Tyler Moore, Howard Cosell, Jared Leto, and a host of other pop culture icons.A few contributors channeled their devotion into obsessively writing embarrassing fan letters.

Irresistible

Автор: Alter, Adam
Название: Irresistible
ISBN: 184792459X ISBN-13(EAN): 9781847924599
Издательство: Random House - Penguin
Рейтинг:
Цена: 1782.00 р.
Наличие на складе: Поставка под заказ.

Описание: How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode? This book blends fascinating stories with ingenious science to explain how and why we all got hooked, also revels the surprising causes and sometimes bizarre nature of addiction.


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