Описание: The author explores the phenomenon of `bimorality`, whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.
Автор: Margot Note Название: Project management for information professionals ISBN: 0081001274 ISBN-13(EAN): 9780081001271 Издательство: Elsevier Science Рейтинг: Цена: 9262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Aimed at practitioners, this handbook imparts guidance on project management techniques in the cultural heritage sector. Information professionals often direct complex endeavors with limited project management training or resources. Project Management for Information Professionals demystifies the tools and processes essential to successful project management and advises on how to manage the interpersonal dynamics and organizational culture that influence the effectiveness of these methods. With this book, readers will gain the knowledge to initiate, plan, execute, monitor, and close projects.
offers guidance based on real-world experience
prepares readers without prior project management knowledge or experience
provides lean, easy-to-read, and jargon-free instructions
aimed at information professionals working in libraries, archives, museums
Автор: Bowie E. Norman, Berg Alban, Werhane H. Patricia, Название: Management Ethics ISBN: 0631214720 ISBN-13(EAN): 9780631214724 Издательство: Wiley Рейтинг: Цена: 15357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Management Ethics is a highly accessible and concise introduction to issues and key problems in the area of management ethics.
Автор: Yi, Zhixian George (leadership Specialization Coor Название: Marketing services and resources in information organizations ISBN: 0081007981 ISBN-13(EAN): 9780081007983 Издательство: Elsevier Science Рейтинг: Цена: 10603.00 р. Наличие на складе: Поставка под заказ.
Описание:
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.
Examines effective marketing techniques, approaches and strategies
Описание: Special interest in topics relating to library management over the last decade has led to the close examination of crisis management practice among library professionals. Due to the importance of the archives, documents, and books housed within libraries around the world, preemptive planning for potential disaster is necessary to all librarians and their staff. TheHandbook of Research on Disaster Management and Contingency Planning in Modern Libraries brings together the latest scholarly research, theories, and case studies to investigate the scale and types of disasters that can impact a library. Through the evaluation of past crisis management strategies and future best practices, this handbook is an essential reference source for librarians, library staff, archivists, curators, students, professionals, private collectors, and corporations with archival collections to learn from the experiences of others, expand their definition of disaster, and create or redesign their own disaster plans with newfound awareness.This handbook features timely, research based chapters and case studies on crisis management, emergency response, exhibition loans, natural disasters, preserving archives, public and staff safety, and risk assessment.
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