Kapferer on luxury, Kapferer, Jean Noel

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 10160.00 р.
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Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Kapferer Bruce, Gold Marina
Название: Moral Anthropology: A Critique
ISBN: 1785338684 ISBN-13(EAN): 9781785338687
Издательство: Berghahn
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Цена: 2051.00 р.
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Описание:

A development in anthropological theory, characterized as the 'moral turn', is gaining popularity and should be carefully considered. In examining the context, arguments, and discourse that surrounds this trend, this volume aims to reconceptualise the discipline of anthropology in a radically critical way. Contributions from anthropologists from around the world from different theoretical traditions and with expertise in a multiplicity of ethnographic areas makes this collection a provocative contribution to larger discussions not only in anthropology but the social sciences more broadly.

Автор: Kapferer
Название: Rumors
ISBN: 1412851556 ISBN-13(EAN): 9781412851558
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: Rumors may be the oldest medium of mass communication of information or ideas

Автор: Kapferer Jean-Noel
Название: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
ISBN: 074947436X ISBN-13(EAN): 9780749474362
Издательство: Неизвестно
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Цена: 7390.00 р.
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Описание: Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Автор: Kapferer, Wolfgang
Название: Mystery of dark matter
ISBN: 3662622017 ISBN-13(EAN): 9783662622018
Издательство: Springer
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Цена: 3912.00 р.
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Описание: Through penetration of technology and Internet to indivuduals` lives, consiousness about technology usage and integrating digital environments are become more peervasive more than ever. Digital citizenship not means only protect individuals from risks and harms but also it offer opportunities to individuals for benefit from digital environments.

Автор: Kapferer J N
Название: New Strategic Brand Management
ISBN: 0749465158 ISBN-13(EAN): 9780749465155
Издательство: Неизвестно
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Цена: 9924.00 р.
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Описание: Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.