The Role of Franchising on Industry Evolution, Rosalind Beere

Автор: Blair
Название: The Economics of Franchising
ISBN: 0521775892 ISBN-13(EAN): 9780521775892
Издательство: Cambridge Academ
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Описание: This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.

Автор: Alon
Название: Social Franchising
ISBN: 1137455829 ISBN-13(EAN): 9781137455826
Издательство: Springer
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Описание: Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

Автор: Ilan Alon
Название: Service Franchising
ISBN: 1441939288 ISBN-13(EAN): 9781441939289
Издательство: Springer
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Описание: Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchising a Preferred Mode of Entry?.- How Do International Franchisors Cluster?.- Franchising in Emerging Markets.- Franchising in Russia.- Franchising in the Philippines.- Conversion Franchising in Slovenia.- Cases in International Franchising.- Franchising with Kodak in China.- The Internationalization of Marks & Spencer.- Concluding Remarks.