Managing Sustainable Business, Gilbert Lenssen; N. Craig Smith
Автор: Ian E. Maxwell Название: Managing Sustainable Innovation ISBN: 1441946829 ISBN-13(EAN): 9781441946829 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book details a novel approach to innovation that emphasizes sustainable and renewable practices. It discusses such companies as Google and Genentech to show how this style of innovation produces sustainable high growth and strong shareholder returns.
Описание: Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students.
Автор: Diego A. Vazquez-Brust; Joseph Sarkis Название: Green Growth: Managing the Transition to a Sustainable Economy ISBN: 9400797826 ISBN-13(EAN): 9789400797826 Издательство: Springer Рейтинг: Цена: 23508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Incorporating case studies and empiricial analysis, this book builds an evidence-based understanding of green-growth strategies and challenges to their implementation by companies and nations. Coverage includes both success factors and obstacles to adoption.
Описание: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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