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e-Consumers in the Era of New Tourism, Erkan Sezgin


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Цена: 12577.00р.
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Автор: Erkan Sezgin
Название:  e-Consumers in the Era of New Tourism
ISBN: 9789811000850
Издательство: Springer
Классификация:


ISBN-10: 9811000859
Обложка/Формат: Hardcover
Страницы: 139
Вес: 0.39 кг.
Дата издания: 21.02.2016
Серия: Managing the Asian Century
Язык: English
Размер: 234 x 156 x 10
Основная тема: Business and Management
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.


Cultural Tourism in a Digital Era

Автор: Vicky Katsoni
Название: Cultural Tourism in a Digital Era
ISBN: 3319158589 ISBN-13(EAN): 9783319158587
Издательство: Springer
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Цена: 22359.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.

Cultural Tourism in a Digital Era

Автор: Vicky Katsoni
Название: Cultural Tourism in a Digital Era
ISBN: 331936748X ISBN-13(EAN): 9783319367484
Издательство: Springer
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Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.

Tourism Marketing for Cities and Towns

Автор: Kolb Bonita
Название: Tourism Marketing for Cities and Towns
ISBN: 1138685194 ISBN-13(EAN): 9781138685192
Издательство: Taylor&Francis
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Цена: 9645.00 р.
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Описание:

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.

In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.

Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Marketing and Managing Tourism Destinations

Автор: Alastair Morrison
Название: Marketing and Managing Tourism Destinations
ISBN: 041567249X ISBN-13(EAN): 9780415672498
Издательство: Taylor&Francis
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Цена: 14546.00 р.
Наличие на складе: Нет в наличии.

Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.

Sustainable Tourism on a Finite Planet

Автор: Epler Wood Megan
Название: Sustainable Tourism on a Finite Planet
ISBN: 1138217611 ISBN-13(EAN): 9781138217614
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание:

This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic set of solutions are offered to support the transition to lower impact tourism development worldwide.

It recommends that decision makers assess the current and future value of natural, social, and cultural capital to guide investment in destinations and protect vital resources. Case studies illustrate why budgets to protect local destinations are consistently underestimated and offer guidance on new metrics. Innovative approaches are proposed to support the transition to green infrastructure, protect incomparable landscapes, and engage local people in the monitoring of vital indicators to protect local resources.

It provides students, professionals, and policy makers with far-reaching recommendations for new educational programs, professional expertise, financing, and legal frameworks to lower tourism's rapidly escalating carbon impacts and protect the health and well-being of local populations, ecosystems, cultures, and monuments worldwide.  

Scientific Tourism: Researchers as Travellers

Автор: Susan Slocum, Carol Kline, Andrew Holden
Название: Scientific Tourism: Researchers as Travellers
ISBN: 1138083925 ISBN-13(EAN): 9781138083929
Издательство: Taylor&Francis
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Цена: 7348.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

As researchers in emerging economies, scientists are often the first foreign visitors to stay in remote rural areas and, on occasion, form joint venture ecotourism and community tourism projects or poverty alleviation schemes between local agencies or NGOs, the local community, and their home institution or agency. They therefore can contribute to avenues for the conservation of natural resources and the development of rural communities as well as influencing the future tourism development through its perceived legitimacy and the destination image it promotes.

This book for the first time critically reviews tourism debates surrounding this emerging market of scientific and research oriented tourism. It is divided into three inter-related sections. Section 1 sets the stage of the discourse of scientific research in tourism; Section 2 evaluates the key players of scientific tourism looking particularly at the roles of NGOs, government agencies and university academic staff and Section 3 contains case studies documenting the niche of researchers as travelers in a range of geographical locations including Tanzania, Australia, Chile, Peru and Mexico. The title's multidisciplinary approach provides an informed, interesting and stimulating addition to the existing limited literature and raises many issues and associated questions including the role of science tourism in tourism development and expansion, the impacts of scientific and research-based tourism, travel behaviors and motivations of researchers to name but a few.

This significant volume will provide the reader with a better understanding of scientists as travelers, their relationship to the tourism industry, and the role they play in community development around tourism sites. It will be valuable reading for students and academics across the fields of Tourism, Geography and Development Studies as well as other social science disciplines.

Craft Beverages and Tourism, Volume 1

Автор: Carol Kline; Susan L. Slocum; Christina T. Cavalie
Название: Craft Beverages and Tourism, Volume 1
ISBN: 3319498517 ISBN-13(EAN): 9783319498515
Издательство: Springer
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Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries.

Adventure tourism management

Автор: Buckley, Ralf
Название: Adventure tourism management
ISBN: 185617834X ISBN-13(EAN): 9781856178341
Издательство: Taylor&Francis
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Цена: 3828.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The academic study of the Adventure Tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book offers a comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the teaching of tourism.


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