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An Introduction to Behavioral Economics, Nick Wilkinson; Matthias Klaes


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Автор: Nick Wilkinson; Matthias Klaes
Название:  An Introduction to Behavioral Economics
ISBN: 9781137524126
Издательство: Bloomsbury Academic
Классификация:
ISBN-10: 113752412X
Обложка/Формат: Paperback
Страницы: 600
Вес: 1.25 кг.
Дата издания: 27.12.2017
Серия: Economics/Business/Finance
Язык: English
Издание: 3rd ed. 2018
Иллюстрации: 32 illustrations, black and white; viii, 612 p. 32 illus.
Размер: 261 x 194 x 31
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Microeconomics,Behavioural economics, BUSINESS & ECONOMICS / Economics / Microeconomics,BUSINESS & ECONOMICS / Organizational Behavior
Основная тема: Economics
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание:

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be rational, why we so often indulge in irrational and self-harming behavior, and also why irrational behavior can sometimes serve us well.

A perfect book for economics students studying behavioural economics at higher undergraduate level or Masters level.

This new edition features:
- Extended material on heuristics and biases, and new material on neuroeconomics and its applications
- A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic
- More examples and review questions to help cement understanding


Дополнительное описание: PART I: INTRODUCTION.- 1. Nature of Behavioral Economics.- 2. Methodology.- PART II: FOUNDATIONS.- 3. Values, Preferences and Choices.- 4. Beliefs and Expectations.- 5. Decision-making under Risk and Uncertainty.- 6. Mental Accounting.- PART III: INTERTEM



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