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Understanding Branding in Higher Education, Anthony Lowrie


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Цена: 12577.00р.
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Автор: Anthony Lowrie
Название:  Understanding Branding in Higher Education
ISBN: 9781137560704
Издательство: Springer
Классификация:


ISBN-10: 1137560703
Обложка/Формат: Hardback
Страницы: 188
Вес: 0.40 кг.
Дата издания: 26.10.2017
Серия: Marketing and Communication in Higher Education
Язык: English
Издание: 1st ed. 2018
Иллюстрации: 2 illustrations, color; 2 illustrations, black and white; xvii, 188 p. 4 illus., 2 illus. in color.
Размер: 210 x 148 x 13
Читательская аудитория: Postgraduate, research & scholarly
Основная тема: Education
Подзаголовок: Marketing Identities
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college. 
Дополнительное описание: Chapter 1: Introduction.- Chapter 2: The desire for relevance.- Chapter 3: The conceptualization of relevance.- Chapter 4: What’s in a brand name?.- Chapter 5: The shattered brand fantasy.- Chapter 6: The death rattle of the liberal arts.- Chapter 7: A lo



Understanding Authority in Higher Education

Автор: Smith Dean O.
Название: Understanding Authority in Higher Education
ISBN: 1442241772 ISBN-13(EAN): 9781442241770
Издательство: Rowman & Littlefield Publishers
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Цена: 13094.00 р.
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Описание: Understanding Authority in Higher Education clarifies issues of authority in an academic setting. Throughout, it introduces basic concepts of higher-education administration and then examines the limits of authority in context.

Understanding the Nature of Motivation and Motivating Students through Teaching and Learning in Higher Education

Автор: David Kember
Название: Understanding the Nature of Motivation and Motivating Students through Teaching and Learning in Higher Education
ISBN: 9812878815 ISBN-13(EAN): 9789812878816
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Each facet of the teaching and learning environment is illustrated with quotations from the three groups of students, resulting in a guide to configuring a teaching and learning environment conducive to motivating students.

Understanding Research in Education

Автор: Perry Jr.
Название: Understanding Research in Education
ISBN: 1138776424 ISBN-13(EAN): 9781138776425
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Covering basic concepts like how to identify and find appropriate research, and then breaking down the anatomy of a standard research report, UnderstandingResearch in Education gives students many of the skills expected from them at the start of Masters programs.

Bridging the Divide Between Faculty and Administration: A Guide to Understanding Conflict in the Academy

Автор: Bess James L., Dee Jay
Название: Bridging the Divide Between Faculty and Administration: A Guide to Understanding Conflict in the Academy
ISBN: 0415842735 ISBN-13(EAN): 9780415842730
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This resource analyzes common sources of conflict between faculty and administrators and presents a wealth of strategies for improving communication, ultimately enhancing organizational effectiveness and institutional performance.

The History of U.S. Higher Education ? Methods for Understanding the Past

Автор: Gasman
Название: The History of U.S. Higher Education ? Methods for Understanding the Past
ISBN: 0415873649 ISBN-13(EAN): 9780415873642
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: The first volume in the Core Concepts of Higher Education series, this book is a unique research methods textbook that provides students with an understanding of the processes that historians use when conducting their own research.

ESL Readers and Writers in Higher Education: Understanding Challenges, Providing Support

Автор: N. Evans, N. Anderson, W.G. Eggington
Название: ESL Readers and Writers in Higher Education: Understanding Challenges, Providing Support
ISBN: 1138791717 ISBN-13(EAN): 9781138791718
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This book describes the challenges ESL students in U.S. postsecondary institutions face when studying in a second language, and offers suggestions for how teachers, advisors, tutors, and institutions might provide support that meets their needs.

Understanding the University

Автор: Barnett Ronald
Название: Understanding the University
ISBN: 1138934054 ISBN-13(EAN): 9781138934054
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание:

Understanding the University constitutes the final volume in a trilogy - the first two books having been Being a University (2010) and Imagining the University (2012) - and represents the trilogy's ultimate aims and endeavours. The three volumes together offer a unique attempt at a fairly systematic and exhaustive level to map out just what it might be seriously to understand the extraordinarily complex entity that is known across the world as 'the university'.

Through examination of the conditions and possibilities underlying and affecting universities, this work offers an understanding of specific ideas of the university which can inform policies, strategies and practices in relation to the university.

This book is a must read for leaders and senior managers in universities, as well as those undertaking postgraduate studies in the policy and practice of higher education.


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