Aswin Pranam Product Management Essentials 9781484233023

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Автор: Aswin Pranam
Название: Product Management Essentials
ISBN: 9781484233023
Издательство: Springer
Классификация:

Управление производством и контролем качества

ISBN-10: 1484233026
Обложка/Формат: Paperback
Страницы: 285
Вес: 0.36 кг.
Дата издания: 13.12.2017
Язык: English
Издание: 1st ed.
Иллюстрации: 75 illustrations, color; 15 illustrations, black and white; xxv, 174 p. 90 illus., 75 illus. in color.
Размер: 181 x 255 x 17
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Tools and Techniques for Becoming an Effective Technical Product Manager
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание:

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management.

To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.

A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.

Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.

What You Will Learn

Gain the traits of a successful PM from industry PMs, VCs, and other professionals
See the day-to-day responsibilities of a PM and how the role differs across tech companies
Absorb the technical knowledge necessary to interface with engineers and estimate timelines
Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
Create core documents and handle business interactions

Who This Book Is For

Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Дополнительное описание: Chapter 1: Introduction.- Chapter 2: Guiding Principles.- Chapter 3: The End-to-End Product Journey.- Chapter 4: Industry Spotlight – Q&A with Min Li Chan – Senior PM at Waymo (formerly Google-Self Driving Car Project).- Chapter 5: Understanding The Softw

Product Management Essentials, Aswin Pranam