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Brand Gender, Theo Lieven


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Цена: 18167.00р.
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Автор: Theo Lieven
Название:  Brand Gender
ISBN: 9783319602189
Издательство: Springer
Классификация:




ISBN-10: 3319602187
Обложка/Формат: Hardcover
Страницы: 265
Вес: 0.47 кг.
Дата издания: 04.11.2017
Язык: English
Издание: 1st ed. 2018
Иллюстрации: 4 tables, color; 4 illustrations, color; 30 illustrations, black and white; xxii, 265 p. 34 illus., 4 illus. in color.
Размер: 156 x 220 x 24
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Increasing Brand Equity through Brand Personality
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Дополнительное описание: 1. A Brand as a Person.- 2. Gender and Ease of Categorization.- 3. Global Branding with Brand Gender and Brand Equity.- 4. Adrogyny, Consumers' Biological Sex, and Cultural Differences.- 5. Brand Gender and Equity through Brand Design.- 6. Creating a Stro



Gender, Class and Occupation

Автор: Simpson
Название: Gender, Class and Occupation
ISBN: 113743967X ISBN-13(EAN): 9781137439673
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This insightful new study explores an emerging and growing interest in Sociology and Organization Studies which concerns the meanings and experiences of ‘dirty’ work. Based on a unique study of male street cleaners, refuse collectors, graffiti removers and butchers, and drawing on Bourdieu as a theoretical frame, it presents an ‘embodied’ understanding of ‘dirty’ work. Gender, Work and Occupation explores new avenues of workplace studies, highlighting how material conditions both support and constrain processes of occupation-based ideological constructions. Using original field research, the authors put forward a different agenda in terms of how we think about dirty work, and how we can explore and understand the ‘lived experiences’ of dirty workers.

Re-negotiating Gender

Автор: Lake Lui
Название: Re-negotiating Gender
ISBN: 9400798245 ISBN-13(EAN): 9789400798243
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Based upon the experiences of families with stay-at-home dads in China, this book offers an insightful analysis of gender inequality in families. It examines how couples re-negotiate household labor in ways that perpetuate male dominance within the family.

Gender Inequality in the Public Sector in Pakistan

Автор: K. Chauhan
Название: Gender Inequality in the Public Sector in Pakistan
ISBN: 1349490830 ISBN-13(EAN): 9781349490837
Издательство: Springer
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Цена: 11179.00 р.
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Описание: As gender training is applied increasingly as a development solution to gender inequality, this book examines gender inequality in Pakistan`s public sector and questions whether a singular focus on gender training is enough to achieve progress in a patriarchal institutional context.

Power Brands: Measuring, Making, and Managing Brand Success

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
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Цена: 5536.00 р.
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Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Gender, State and Social Power in Contemporary Indonesia

Автор: O`Shaughnessy
Название: Gender, State and Social Power in Contemporary Indonesia
ISBN: 0415590221 ISBN-13(EAN): 9780415590228
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: This book examines gender, state and social power in Indonesia, focusing especially on state regulation of divorce from 1965 to 2005. It shows how regulation was an important tool of social control by the New Order regime, and explores how state power was contested and co-opted by men and women.

Competition, Gender and Management

Автор: Dennehy
Название: Competition, Gender and Management
ISBN: 0230389368 ISBN-13(EAN): 9780230389366
Издательство: Springer
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Цена: 13275.00 р.
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Описание: Investigates eight dimensions of competition which are active yet covert in the lives of managers. Explains in great detail the everyday experiences of men and women and the ways in which different cultures at work and in wider society, particularly exposure to sport and media, affect and reflect the relationship between gender and competition.

Brand Management

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 6889.00 р.
Наличие на складе: Поставка под заказ.

Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Gender, Globalization, and Health in a Latin American Context

Автор: Gideon
Название: Gender, Globalization, and Health in a Latin American Context
ISBN: 0230103553 ISBN-13(EAN): 9780230103559
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Using a political economy of health, Gender, Globalization, and Health in a Latin American Context demonstrates how the development of health systems in Latin America was closely linked to men`s participation in formal labor.

Gender, Management and Leadership in Initial Teacher Education

Автор: Thompson
Название: Gender, Management and Leadership in Initial Teacher Education
ISBN: 1137490500 ISBN-13(EAN): 9781137490506
Издательство: Springer
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Цена: 11878.00 р.
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Описание:

This book highlights the difficulties that women working as managers and leaders in initial teacher education face. Teacher education is at the forefront of education reforms and yet little is known about the professional lives of those who work within it. Whereas many women are moving into positions of authority in teacher training, some existing women managers are being marginalized within new internally differentiated layers of managerial structures. Yet other female managers, mainly new appointees, seem to endorse the discourses associated with new managerialist practices. Simultaneously some women who manage in teacher training are engaged in a struggle for survival individually and professionally. In the main, men seem to be missing from authority positions and will conclude that, in the current climate, the management of teacher training is ‘no job for a man’.
Water Security Across the Gender Divide

Автор: Christiane Fr?hlich; Giovanna Gioli; Roger Cremade
Название: Water Security Across the Gender Divide
ISBN: 3319640445 ISBN-13(EAN): 9783319640440
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book examines water security as a prime example of how the economic, socio-cultural and political-normative systems that regulate access to water reflect the evolving and gendered power relations between different societal groups.

Gender, Lifespan and Quality of Life

Автор: Elizabeth Eckermann
Название: Gender, Lifespan and Quality of Life
ISBN: 9402404899 ISBN-13(EAN): 9789402404890
Издательство: Springer
Рейтинг:
Цена: 18866.00 р.
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Описание: This publication addresses the gender dimensions of people`s lived experience and emphasizes how gender relationships differentially impact on women`s and girls` as well as men`s and boys` subjective well-being across the lifespan.

Gender and Colonialism

Автор: Geraldine Moane; Jo Campling
Название: Gender and Colonialism
ISBN: 0312220081 ISBN-13(EAN): 9780312220082
Издательство: Springer
Рейтинг:
Цена: 18866.00 р.
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Описание: Drawing on the writings of diverse authors, including Jean Baker Miller, Bell Hooks, Mary Daly, Frantz Fanon, Paulo Freire and Ignacio Martin-Baro, as well as on women`s experiences, this book aims to develop a `liberation psychology`;


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