David Dempsey; Felicity Kelliher Industry Trends in Cloud Computing 9783319639932

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Автор: David Dempsey; Felicity Kelliher
Название: Industry Trends in Cloud Computing
ISBN: 9783319639932
Издательство: Springer
Классификация:

Этнические исследования

Управление в конкретных областях

Математические методы анализа и информационные системы финансово-хозяйственной деятельности

Торговля и маркетинг

ISBN-10: 3319639935
Обложка/Формат: Hardcover
Страницы: 205
Вес: 0.43 кг.
Дата издания: 17.11.2017
Язык: English
Издание: 1st ed. 2018
Иллюстрации: 40 illustrations, black and white; approx. 220 p. 40 illus.
Размер: 210 x 148 x 14
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Подзаголовок: Alternative Business-to-Business Revenue Models
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.
Дополнительное описание: Chapter 1: Introduction.- Chapter 2: Cloud Computing.- Chapter 3: Cloud Computing: The Emergence of the 5th Utility.- Chapter 4: Revenue Models and Pricing Strategies in the B2B SaaS Market.- Chapter 5: Business-to-Business Client Relationships in the Clo

Industry Trends in Cloud Computing, David Dempsey; Felicity Kelliher