Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть (1 шт.) Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Автор: Kielburger Craig, Kielburger Marc, Branson Holly Название: Weconomy: Creating Profit Through Purpose ISBN: 1119447798 ISBN-13(EAN): 9781119447795 Издательство: Wiley Рейтинг: Цена: 4275.00 р. Наличие на складе: Поставка под заказ.
Описание: Your guide to ‘Business with Benefits'... for All! Purpose and profit are powerful human motivators. Combined, this power can change the world. WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact. Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission. Get paid to change the world — who wouldn’t want to be the person doing that? Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose. With the tips inside this book, you, your business, or your charity can: Find a cause that drives you and your career goals to new heights Create a job that you love and be celebrated by your peers, boss, and industry Inspire brand fanatics to stay loyal to you, your company, and your cause Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more! This is your blueprint for living by your personal values, achieving career success, and changing the world. Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world. Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning. We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you’re the one calling the shots or a junior employee looking to advance. Get paid to change the world – who wouldn’t want to be the person doing that? Discover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly profitable—business strategies. Go behind the scenes of real companies at the forefront of this watershed movement and learn from business leaders, entrepreneurs, celebrities, and aspiring influencers. The all-star authorial team shares in candid detail the setbacks and achievements they experienced building successful enterprises and charities that generate profits with purpose. With the tips inside, you or your business can: • Find a cause that drives you and your career goals to new heights • Create a job that you love, and be celebrated by your peers, boss, and industry • Boost employee productivity and their love for the company and mission • Inspire brand fanatics to stay loyal to you, your company, and your cause • Better the world with out-of- the-box solutions for supporting charities without writing check • Add a halo to your product, grow your geographic reach, innovate for “the next big thing”, engage Boomers to Gen Z, and much more! This is your blueprint for living by your personal
Learn how you and your team can do in one day what a mob of McKinsies (et al) and million$ can't get done in months. Breaking Genius took 25 years of real-world consulting practice and 7 years of rigorous scientific and academic research to complete. It is teachable. It is learnable. It ensures repeatable moments of genius for anything you do.
John Krubski, co-author: "For more than 25 years, I have been soliciting clients with an offer: "Put your team in a room with me for one day and I will guarantee that, by the end of that day, they will get to a consensus, a vision, and an action plan. If I fail to deliver, you don't pay (when was the last time you heard THAT from a consultant?). Either way, your team will learn something new about your business, change their minds about something they believed about the business, and have the most intellectual fun they have had since experiencing the best teacher that has ever stretched their thinking. I have never left any money on the table."
Overpromise? Hype? You Decide.
"You helped us do in one day what a mob of McKinsies couldn't pull off in a year and a half with millions. Thanks." - CEO, Fortune 75 Company
"A day with Krubski can provide answers to some of the most serious, deep-seated questions an organization or a family can ask..." - Mitzi Perdue author of HOW TO MAKE YOUR FAMILY BUSINESS LAST
"The 7-3-1 schema constituted the backbone of a discussion that had never systematically taken place and was priceless (they said) for the transparent thinking it engendered." - Agnes Mura AMI Coaches
"It is a very powerful process that helps a diverse population of participants move toward consensus. Breaking Genius did an excellent job of encouraging all the voices to be heard. Within an hour, 7 key "facts" were identified and supported by all the participants." - Bill Bergquist, Ph.D., Pres. The Professional School of Psychology
"We were able to leverage this process with some great brands such as Pepsi, Starbucks, O'Connor Davies, First Capital, Novartis, and Biomet, to name a few. It was the starting point for anything we did creatively." - Marc Sampogna, Founder, Canopy Brand Group
"Here's the most incredible part: Krubski was able to do this with us in a total of four hours across two sessions." - Gary Brode and Raji Khabbaz, Silver Arrow Investment Management
"It's now possible to combine fact with intuition and create something new that just might change the world for the better." - Scott P. Bennett, CMO, Customer Centric Solutions
Alex K Krubski, co-author: "I have applied the principles of Breaking Genius in grades 9-12 for the past decade, shared them with my colleagues across subject areas, worked to integrate them into my curriculum, or implemented them on the fly. I have carried these tools with me to meetings, workshops, and postgraduate classes, and each time I have met with the same success. The simple elegance of Thinking Whole cannot be overstated. The processes are formulaic (in the best sense of that word), simple to remember, easy to implement, and each time they work to create a container for our thinking where great things happen.
Описание: As the real economy is increasingly digitalized, banking lags behind. It is thus not well placed to support the new economy. The book provides some perspective on the changes taking place, identifying the systemic weaknesses in the traditional financial infrastructure, and proposing some radical rethinking to address systemic financial instability.
Автор: Boitano Aldo Название: Breaking the Zero-Sum Game ISBN: 178743186X ISBN-13(EAN): 9781787431867 Издательство: Emerald Рейтинг: Цена: 6706.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Escaping the win-lose dynamics of zero-sum game approaches is crucial for finding integrated, inclusive solutions to complex issues. This book uncovers real-life examples of inclusive leaders that have broken the zero-sum game, providing insights that help the reader develop their inclusive leadership skills.
Автор: Laufer Название: Breaking the Code of Project Management ISBN: 0230608035 ISBN-13(EAN): 9780230608030 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new classic is an examination of how to refigure project management to be more efficient and effective, particularly in terms of leadership. Using a case study approach, the author, Alex Laufer presents a specific set of guidelines on how to improve the team approach to any project, be it a new airline jet or and IT project.
Описание: Close the Deal & Suddenly Grow Rich is the ONLY sales book that reveals exactly WHEN to close the deal using the power of a B.R.A.N.D to transform sales results within 24 hours.
Автор: Warren, Kim Название: Building strategy and performance through time ISBN: 1606490370 ISBN-13(EAN): 9781606490372 Издательство: McGraw-Hill Рейтинг: Цена: 3602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: piano. Piano Sonata G major op. 31,1 - Piano Sonata Tempest d minor op. 31,2 - Piano Sonata Hunting E flat major op. 31,3 - Sonata g minor op. 49,1 - Sonata G major op. 49,2 - Sonata Waldstein C major op. 53 - Sonata F major op. 54 - Sonata Appassionata f minor op. 57 - Sonata A Thrse F sharp major op. 78 - Sonata Sonatina G major op. 79 - Sonata Les Adieux E flat major op. 81a - Sonata e minor op. 90 - Piano Sonata A major op. 101 - Sonata Hammerklavier B flat major op. 106 - Sonata E major op. 109 - Sonata A flat major op. 110 - Sonata c minor op. 111
Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Описание: Provides both empirical and theoretical research focused on ways that business professionals and organisations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices.
Автор: Vandermerwe, Sandra Название: Breaking through ISBN: 1403935033 ISBN-13(EAN): 9781403935038 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this work, the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises.
Автор: S. Vandermerwe Название: Breaking Through ISBN: 1349517623 ISBN-13(EAN): 9781349517626 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.
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