Agency and Media Reception, Susanne Eichner

Автор: Brennen Bonnie
Название: Qualitative Research Methods for Media Studies
ISBN: 0415890225 ISBN-13(EAN): 9780415890229
Издательство: Taylor&Francis
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Цена: 4072.00 р. 5817.00 -30%
Наличие на складе: Есть (1 шт.)
Описание:

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Название: Media, organizations and identity
ISBN: 0230515517 ISBN-13(EAN): 9780230515512
Издательство: Springer
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Цена: 5058.00 р.
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Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 2755.00 р.
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Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
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Цена: 4890.00 р. 6986.00 -30%
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Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Carruthers Susan L.
Название: Media at war
ISBN: 0230244572 ISBN-13(EAN): 9780230244573
Издательство: Springer
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Цена: 4206.00 р. 6008.00 -30%
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Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.

Автор: Giles, David
Название: Media psychology
ISBN: 0805840494 ISBN-13(EAN): 9780805840490
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: This text tackles the traditional topics of media psychology--sex, violence, advertising--along with developmental aspects of media influence and the psychology of the audience. It examines specific media genres--news, sports, soaps, audience participation media, the internet -- and asks what light psychology can shed on the popularity of these genres and the response of their audiences.

Автор: Whitfield Stephen J, Heelas P Paul, Mundale J Jenn
Название: Reality of the Mass Media
ISBN: 0745621325 ISBN-13(EAN): 9780745621326
Издательство: Wiley
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Цена: 2533.00 р.
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Описание: An important work by one of the leading social thinkers of the late twentieth century. This book is one of Luhmann`s most systematic statement about the nature of the media. He examines the media from the distinctive perspective of his theory of social systems.

Автор: Mitchell W. J. T., Hansen Mark B. N.
Название: Critical Terms for Media Studies
ISBN: 0226532550 ISBN-13(EAN): 9780226532554
Издательство: Wiley
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Цена: 4435.00 р.
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Описание: Communications, philosophy, film and video, digital culture: media studies straddles an astounding array of fields and disciplines and produces a vocabulary that is in equal parts rigorous and intuitive. This title defines what this hybrid area aims to do, exploring our language for dealing with the qualities and modes of contemporary media.

Автор: Savigny
Название: Media, Margins and Civic Agency
ISBN: 1137512636 ISBN-13(EAN): 9781137512635
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This collection brings together new research on contemporary media, politics and power. It explores ways and means through which media can and do empower or dis-empower citizens at the margins - that is, how they act as vehicles of, or obstacles to, civic agency and social change.

Автор: Patterson
Название: Media Ethics: Issues and Cases
ISBN: 1259010813 ISBN-13(EAN): 9781259010811
Издательство: McGraw-Hill
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Цена: 7720.00 р.
Наличие на складе: Поставка под заказ.

Описание: Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.

Автор: Jens E. Kjeldsen
Название: Rhetorical Audience Studies and Reception of Rhetoric
ISBN: 331961617X ISBN-13(EAN): 9783319616179
Издательство: Springer
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Цена: 19564.00 р.
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Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Автор: Wasserman, Herman
Название: Popular media, democracy and development in africa
ISBN: 0415577942 ISBN-13(EAN): 9780415577946
Издательство: Taylor&Francis
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Цена: 5147.00 р.
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Описание: This book examines the role that popular media could play to encourage political debate, provide information for development, or critique the very definitions of `democracy` and `development`.