Place Branding through Phases of the Image, S. Zavattaro

Автор: F. Go; R. Govers
Название: International Place Branding Yearbook 2012
ISBN: 0230239641 ISBN-13(EAN): 9780230239647
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
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Цена: 16769.00 р.
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Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Albritton
Название: Phases of Capitalist Development
ISBN: 0333948386 ISBN-13(EAN): 9780333948385
Издательство: Springer
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Цена: 11878.00 р.
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Описание: In this collection authors from eight different countries, representing a wide variety of academic disciplines and theoretical perspectives, investigate the differing phases of capitalist development. They offer diverse and powerful analyses of the postwar boom, economic crises and globalization within this context.

Автор: R. Albritton; M. Itoh; Richard Westra; Alan Zuege
Название: Phases of Capitalist Development
ISBN: 033375316X ISBN-13(EAN): 9780333753163
Издательство: Springer
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Цена: 20962.00 р.
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Описание: In this collection authors from eight different countries, representing a wide variety of academic disciplines and theoretical perspectives, investigate the differing phases of capitalist development. They offer diverse and powerful analyses of the postwar boom, economic crises and globalization within this context.

Автор: F. Go; A. Lemmetyinen; U. Hakala
Название: Harnessing Place Branding through Cultural Entrepreneurship
ISBN: 1349499439 ISBN-13(EAN): 9781349499434
Издательство: Springer
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Цена: 13275.00 р.
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Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Автор: Mauri
Название: Place Branding
ISBN: 1472455924 ISBN-13(EAN): 9781472455925
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Название: Inclusive Place Branding
ISBN: 113865924X ISBN-13(EAN): 9781138659247
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

Автор: Sebastian Zenker; Bj?rn P. Jacobsen
Название: Inter-Regional Place Branding
ISBN: 3319153285 ISBN-13(EAN): 9783319153285
Издательство: Springer
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Цена: 16979.00 р.
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Описание: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.