Автор: Jagpal, Sharan Название: Fusion for Profit ISBN: 0195371054 ISBN-13(EAN): 9780195371055 Издательство: Oxford Academ Рейтинг: Цена: 12514.00 р. Наличие на складе: Нет в наличии.
Описание: The corporate world is typically structured in silos. While this type of structure may facilitate the daily functioning of an organization, some complex issues require a bigger-picture view. Fusion Marketing focuses on how senior management can work together with key departments in the firm, especially marketing and finance, to bring strategy decisions to a more sophisticated and higher level by understanding how the firm's marketing policies affect cash flows and hence the firm's value. Sharan Jagpal, a well-known and highly respected researcher in marketing theory, covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity and brand equity. Case studies from a variety of industries, including AT&T, Continental Airlines, Southwest Airlines, Coca-Cola, Verizon, Home Depot, and General Electric, illustrate each of Jagpal's points.
Автор: Power, Michael Название: The Audit Society: Rituals of Verification ISBN: 0198296037 ISBN-13(EAN): 9780198296034 Издательство: Oxford Academ Рейтинг: Цена: 8712.00 р. Наличие на складе: Нет в наличии.
Описание: Offers a systematic exploration of audit as a principle of social organization and control. This book examines the reasons, means, and consequences of the audit explosion. It raises questions about the efficacy of audit processes, suggests that the consequences of this must be evaluated, and contrasts these theories and practices of Trust.
Автор: Elkington John, Zeitz Jochen Название: Tomorrow`s Bottom Line: People, Planet, Profit, & Loss ISBN: 1118539699 ISBN-13(EAN): 9781118539699 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.
Описание: How individuals and communities can profit from local investing In the wake of the financial crisis, investors are faced with a stark choice: entrust their hard-earned dollars to the Wall Street casino, or settle for anemic interest rates on savings, bonds, and CDs.
Автор: Nichols & Walters Название: Safety Or Profit? ISBN: 0895038188 ISBN-13(EAN): 9780895038180 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together contributions informed by this view from internationally recognized scholars.
Описание: Based on the principles of visionary analyst Ralph Nelson Elliott, this book shows you how to: take the guesswork out of your trading strategy; read mass psychology signals and avoid emotional trading; identify market wave counts with the highest probabilities; and, combine classic and modern techniques for better results.
Автор: Cohen Benjamin J. Название: Currency power ISBN: 0691167850 ISBN-13(EAN): 9780691167855 Издательство: Wiley Рейтинг: Цена: 5544.00 р. Наличие на складе: Нет в наличии.
Описание: Monetary rivalry is a fact of life in the world economy. Intense competition between international currencies like the US dollar, Europe`s euro, and the Chinese yuan is profoundly political, going to the heart of the global balance of power. But what exactly is the relationship between currency and power, and what does it portend for the geopolitic
Описание: Mitigate risk and increase returns with an alternative hedge fund strategy Merger Arbitrage: How to Profit from Event-Driven Arbitrage, Second Edition is the definitive guide to the ins and outs of the burgeoning merger arbitrage hedge fund strategy, with real-world examples that illustrate how mergers work and how to take advantage of them.
Описание: The author describes the property rights that exist in different organizational forms and explains how these establish incentives for managerial decision behaviour. She shows that managerial responses to regulation, tax, and industrial organization policies may differ from the usual predictions when property rights are considered.
Описание: Secure your financial future before the next big bubble bursts Aftershock provides a definitive look at the economic climate still ahead in 2015 and beyond and details the steps you can take now to secure your financial future.
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