New Online Retailing, Gerrit Heinemann; Christoph Schwarzl

Автор: Fernie
Название: Principles of Retailing
ISBN: 1138791946 ISBN-13(EAN): 9781138791947
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание:

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Автор: Gerrit Heinemann; Christoph Schwarzl
Название: New Online Retailing
ISBN: 3834923230 ISBN-13(EAN): 9783834923233
Издательство: Springer
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Цена: 9083.00 р.
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Описание: The authors describe in detail what makes today`s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful.

Автор: Torben Hansen; Hans Stubbe Solgaard
Название: New Perspectives on Retailing and Store Patronage Behavior
ISBN: 147578869X ISBN-13(EAN): 9781475788693
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services.

Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L?
Название: National Brands and Private Labels in Retailing
ISBN: 3319071939 ISBN-13(EAN): 9783319071930
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;