The Quintessence of Strategic Management, Philip Kotler; Roland Berger; Nils Bickhoff
Автор: Joyce Paul Название: Strategic Management in the Public Sector ISBN: 0415527635 ISBN-13(EAN): 9780415527637 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Management for the Public Sector has been written specially for managers and students taking postgraduate courses such as MBAs and MPAs. It will also appeal to individual managers and civil servants in the public sector looking for an accessible book to read as part their own independent personal development.
Автор: Blawatt Название: Entrepreneurial Strategic Management ISBN: 1606498665 ISBN-13(EAN): 9781606498668 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This managerial book goes beyond the traditional thoughts on this subject. It brings you a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. Your role and that of other managers has changed dramatically in the last decade because two powerful new forces have joined in the environment. A new social awareness and demographic shift in the work force coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. Inside, you'll be introduced to a new approach to understanding the economic marketplace in four quadrants or fields where each determines what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.
Автор: Kotler, Philip Bickhoff, Nils Berger, Roland Название: Quintessence of strategic management ISBN: 3662484897 ISBN-13(EAN): 9783662484890 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Автор: Ozman, Muge Название: Strategic Management of Innovation Networks ISBN: 1107416795 ISBN-13(EAN): 9781107416796 Издательство: Cambridge Academ Рейтинг: Цена: 4277.00 р. Наличие на складе: Поставка под заказ.
Описание: This textbook provides a theoretical and practical guide to innovation and social networks, which are central to business and policy agendas. With engaging real-world examples, it explains how networks function in different environments and how to manage networks effectively at intra-organisational, inter-organisational, and market levels.
Автор: Austin Erica Weintraub Название: Strategic Public Relations Management ISBN: 0415517699 ISBN-13(EAN): 9780415517690 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Frynas JedrzejGeorge Название: Global Strategic Management ISBN: 0198706596 ISBN-13(EAN): 9780198706595 Издательство: Oxford Academ Рейтинг: Цена: 10294.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
Автор: Varbanova Название: Strategic Management in the Arts ISBN: 0415530024 ISBN-13(EAN): 9780415530026 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
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