Performance of Pharmaceutical Companies in India, Mainak Mazumdar
Автор: Chaganti Subba Rao Название: Pharmaceutical Marketing in India: For Today and Tomorrow ISBN: 9388305256 ISBN-13(EAN): 9789388305259 Издательство: Неизвестно Рейтинг: Цена: 8267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.
The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.
What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.
The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
Автор: Brayfield Alison Название: Martindale ISBN: 0857111396 ISBN-13(EAN): 9780857111395 Издательство: Pharmaceutical Press Рейтинг: Цена: 78408.00 р. Наличие на складе: Поставка под заказ.
Описание: Martindale: The Complete Drug Reference provides unbiased, evaluated information on drugs and medicines in use around the world. It is updated by an experienced team of pharmacists and life scientists who use their professional expertise to provide an unbiased and evaluated digest of the available literature, selecting the most clinically relevant and appropriate information from reliable published sources. This 38th edition of Martindale has been completely redesigned to ensure ease of use and greatly improved readability.
This latest edition contains over 6000 monographs, including 200 new monographs, on drugs and ancillary substances such as herbals, pharmaceutical excipients, and toxins and poisons. There are over 180,000 preparations giving details of preparation name, manufacturer, ingredients, and uses for proprietary preparations and now covering over 40 countries and regions, including China. The content is evidence-based and extensively referenced with links to the published literature.
Автор: McCormick, Kate Jr, D. Wylie McVay Название: Pharmaceutical Process Design and Management ISBN: 1138255505 ISBN-13(EAN): 9781138255500 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A quality product or service is the successful and profitable outcome of organising resources, as judged by the final customer. Every business unit needs processes in order to do this effectively; and all processes must be documented so that achievements can be measured and future improvements planned and implemented. Pharmaceutical Process Design and Management takes a step-wise approach to process management. It presents the various elements comprising a process (man, machine, materials, method and environment); it looks at quality control and quality assurance, tools for quality improvements and ways of structuring a process into discrete, fully accountable elements; it proposes that for processes to run successfully, all operators must be the initial problem-solvers; finally, it illustrates how, with the right tools, every problem can be broken down into solvable elements. Learn how to deploy a science and risk-based approach to pharmaceutical manufacturing, by taking a fundamental approach to process design and management and, as a consequence, keep your customers satisfied and your profits healthy.
Автор: Bhaskarabhatla Название: Regulating Pharmaceutical Prices in India ISBN: 3319933922 ISBN-13(EAN): 9783319933924 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introduction.- Part I. Historical Context and the Motivation for Regulation.- Brief History of Regulating Pharmaceutical Prices.- Is the 2013 Price Control Regulation Necessary?.- Part II. The Design of the 2013 DPCO Regulation.- The Proposed Design to Fix Ceiling Prices Under 2013 DPCO.- Challenges with Fixing the Ceiling Price Under the 2013 DPCO.- Part III. The Impact of the 2013 DPCO.- How Effective Are the 2013 DPCO Regulations?.- Firm Strategies to Mitigate the Impact of Price Control Regulation.- Part IV. Enforcement and Compliance.- Enforcement and Compliance with Price Ceilings on Essential Medicines.- Conclusion.
Автор: Anya M Hillery Название: Drug Delivery Fundamentals and Applications, Second Edition ISBN: 1482217716 ISBN-13(EAN): 9781482217711 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides a comprehensive introduction to advanced drug delivery and targeting, covering their principles, current applications, and potential future developments. This edition has been updated to reflect significant trends and cutting-edge advances that have occurred since the first edition was published. All the original chapters have been retained, but the material therein has been updated. Eight new chapters have been added that deal with entirely new technologies and approaches.
Features:
Offers a comprehensive introduction to the fundamental concepts and underlying scientific principles of drug delivery and targeting
Presents an in-depth analysis of the opportunities and obstacles afforded by the application of nanotechnologies for drug delivery and targeting
Includes a revised and expanded section on the major epithelial routes of drug delivery currently under investigation
Describes the most recent, emerging, and innovative technologies of drug delivery
Provides real-life examples of the clinical translation of drug delivery technologies through the use of case studies
Discusses the pertinent regulatory hurdles and safety issues of drug delivery and targeting systems--crucial considerations in order to achieve licensing approval for these new technologies
Описание: From chemical and biological purity requirements, to system design and its impact on water purity, to the requirements and restrictions imposed by the regulators, this book comprehensively covers the unique water requirements of the pharmaceutical and biotechnology industries. Beginning with a brief overview of the theory and application of the technology, William Collentro clarifies the seemingly overwhelming engineering aspects as he discusses design considerations, operation, maintenance, validation, and regulatory-related topics bases upon personal experience with more than 400 pharmaceutical and related water purification systems. His extensive field experience and the numerous case studies recounted in this book ensure that all relevant aspects of pharmaceutical water technology are thoroughly explained in a clear, concise style.Features
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