Delivering Results, Lawrence P. Carr; Alfred J. Nanni Jr.

Автор: Michelli Joseph
Название: Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
ISBN: 007180630X ISBN-13(EAN): 9780071806305
Издательство: McGraw-Hill
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Цена: 6347.00 р.
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Описание: Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision.

Автор: Harlan E. Spotts
Название: Creating and Delivering Value in Marketing
ISBN: 3319385755 ISBN-13(EAN): 9783319385754
Издательство: Springer
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Цена: 13974.00 р.
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Описание: ГЇВїВЅ ГЇВїВЅ Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Berridge Eric
Название: Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
ISBN: 1119326036 ISBN-13(EAN): 9781119326038
Издательство: Wiley
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Цена: 3326.00 р.
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Описание: Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.