Описание: Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
Автор: Vilas Chaudhary Prashant Название: Retail Marketing in the Modern Age ISBN: 9351508692 ISBN-13(EAN): 9789351508694 Издательство: Sage Publications Рейтинг: Цена: 4752.00 р. Наличие на складе: Поставка под заказ.
Описание: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe. Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing. Key Features • Up-to-date coverage of new formats of retailing such as omni-channel retailing • Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics • Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts
Автор: Bullard Brittany Название: Style and Statistics: The Art of Retail Analytics ISBN: 1119270316 ISBN-13(EAN): 9781119270317 Издательство: Wiley Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail.
Описание: In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime`s new approach to retailing and consumption engendered.
Автор: Guy Clifford Название: Planning for Retail Development ISBN: 0415650879 ISBN-13(EAN): 9780415650878 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Planning for Retail Development explores how planning policy has evolved over the last four decades, and how it has affected retail property development.
Название: Retail Branding and Store Loyalty ISBN: 3658015950 ISBN-13(EAN): 9783658015954 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.
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