Electronic Business and Marketing, Tokuro Matsuo; Ricardo Colomo-Palacios

Автор: Michael Chesher; Rukesh Kaura
Название: Electronic Commerce and Business Communications
ISBN: 3540199306 ISBN-13(EAN): 9783540199304
Издательство: Springer
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Цена: 11173.00 р.
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Описание: In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce;

Автор: Rino Falcone; Suzanne Barber; Jordi Sabater-Mir; M
Название: Trusting Agents for Trusting Electronic Societies
ISBN: 354028012X ISBN-13(EAN): 9783540280125
Издательство: Springer
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Цена: 8384.00 р.
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Описание: Based on two international workshops on trust in agent societies, held at AAMAS 2003 and AAMAS 2004, this book presents revised papers on trust, reputation, and security in agent society. It takes into account issues from multiagent systems, artificial intelligence, cognitive science, game theory, social and organizational science, and more.

Автор: Sofia Ceppi; Esther David; Chen Hajaj; Valentin Ro
Название: Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets
ISBN: 3319542281 ISBN-13(EAN): 9783319542287
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book constitutes revised selected papers from the 17th and 18th International Workshop on Agent-Mediated Electronic Commerce, AMEC TADA 2015 and 2016, which took place in Istanbul, Turkey, in May 2015, and in New York City, USA, in July 2016.

Автор: Efraim Turban; Judy Whiteside; David King; Jon Out
Название: Introduction to Electronic Commerce and Social Commerce
ISBN: 3319500902 ISBN-13(EAN): 9783319500904
Издательство: Springer
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Цена: 11878.00 р.
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Описание: and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.

Автор: J. Ramon Gil-Garcia
Название: Enacting Electronic Government Success
ISBN: 1493900218 ISBN-13(EAN): 9781493900213
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Enacting Electronic Government Success presents a review of e-government success factors and measures. Readers will find empirical evidence from quantitative analysis fleshed out in two in-depth case studies.

Автор: Steven O. Kimbrough; Dongjun Wu
Название: Formal Modelling in Electronic Commerce
ISBN: 3642435610 ISBN-13(EAN): 9783642435614
Издательство: Springer
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Цена: 30606.00 р.
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Описание: Advances in automation for electronic commerce require improved understanding and formalization of the objects, processes, and policies of commerce itself. In addition to presenting state-of-the-art results, the book places this work in the context of nearly twenty years of developments in formal modelling for electronic commerce.

Автор: Tokuro Matsuo; Ricardo Colomo-Palacios
Название: Electronic Business and Marketing
ISBN: 3642379311 ISBN-13(EAN): 9783642379314
Издательство: Springer
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Цена: 18284.00 р.
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Описание: Electronic business today is not only business transactions supported in information and communication technologies;

Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade;
Название: Electronic Word of Mouth (eWOM) in the Marketing Context
ISBN: 3319524585 ISBN-13(EAN): 9783319524580
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Автор: Peter Cunningham; Friedrich Fr?schl
Название: Electronic Business Revolution
ISBN: 3642085490 ISBN-13(EAN): 9783642085499
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Electronic business, the integration of IT and the Internet into business processes, has begun to completely revolutionize business and the economy.

Автор: Peter Cunningham; Friedrich Fr?schl
Название: Electronic Business Revolution
ISBN: 3540662111 ISBN-13(EAN): 9783540662112
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Electronic business, the integration of IT and the Internet into business processes, has begun to completely revolutionize business and the economy. This book points out the challenges and opportunities that Europe and its companies are faced with in electronic business.

Автор: Sofia Ceppi; Esther David; Vedran Podobnik; Valent
Название: Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets
ISBN: 3319132172 ISBN-13(EAN): 9783319132174
Издательство: Springer
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Цена: 5590.00 р.
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Описание: This volume contains 12 thoroughly refereed and revised papers detailing recent advances in research on designing trading agents and mechanisms for agent-mediated e-commerce. the Workshop on Trading Agent Design and Analysis (TADA 2013), co-located with AAAI 2013 in Bellevue, WA, USA, in July 2013;