Brand Growth Barriers, Ralph Kr?ger; Andreas Stumpf

Название: The Growth of the Firm: The Legacy of Edith Penrose
ISBN: 0199248524 ISBN-13(EAN): 9780199248520
Издательство: Oxford Academ
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Цена: 9187.00 р.
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Описание: Edith Penrose's contribution to the theory of the firm reinvented the classical tradition in economics. This volume builds on an issue of "Contributions to Political Economy" that celebrated 40 years since Penrose's publication, "The Theory of the Growth of the Firm".

Автор: Kotler Philip
Название: Market Your Way to Growth
ISBN: 111849640X ISBN-13(EAN): 9781118496404
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.

Автор: Hout Sam A.
Название: Survival to Growth
ISBN: 1137359765 ISBN-13(EAN): 9781137359766
Издательство: Springer
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Цена: 6288.00 р.
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Описание: Survival to Growth explores human nature and illustrates how occupational goals and objectives can be achieved by applying a basic organizational approach while upgrading the skill level of each company employee.

Автор: Ralph Kr?ger; Andreas Stumpf
Название: Brand Growth Barriers
ISBN: 3642371078 ISBN-13(EAN): 9783642371073
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
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Цена: 5536.00 р.
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Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Penrose, Edith
Название: The Theory of the Growth of the Firm
ISBN: 0199573840 ISBN-13(EAN): 9780199573844
Издательство: Oxford Academ
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Цена: 7760.00 р.
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Описание: There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for over 50 years. This book is one of the very few `must reads` for anybody seriously interested in the role of management in the firm. A new introduction recounts Penrose`s extraordinary life and assesses her key ideas.

Автор: Schwass, Joachim
Название: Wise growth strategies in leading family businesses
ISBN: 1403994161 ISBN-13(EAN): 9781403994165
Издательство: Springer
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Цена: 13974.00 р.
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Описание: The majority of family businesses are both ill-prepared and ineffective at handling the emotional family-related and the rational business-related complexities they face. This book, a nine year study of multi-generational award-winning family businesses, provides new and deep insights into their long-term success strategies.

Название: Transformational Growth and the Business Cycle
ISBN: 0415862442 ISBN-13(EAN): 9780415862448
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: This book explores market adjustments in two distinct historical periods, 1870-1914 and 1945-the present, focusing on the USA, United Kingdom, Canada, Germany, Japan and Argentina.

Автор: Enrico Santarelli
Название: Entrepreneurship, Growth, and Innovation
ISBN: 144193958X ISBN-13(EAN): 9781441939586
Издательство: Springer
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Цена: 29209.00 р.
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Описание: A Market Model of Perfect Competition Under Uncertainty: Heterogeneous Firms and Technologies.- Industry Dynamics б La Stackelberg with Stochastic Capital Accumulation.- Gibrat's Law: An Overview of the Empirical Literature.- Entrepreneurship in the Old and New Europe.- New Firm Formation and the Region: Empirical Results from the United States.- R&D Intensity and the Relationship between Firm Size and Growth in Germany.- Gibrat's Law in a Medium-Technology Industry: Empirical Evidence for Italy.- Entrepreneurship, Innovation, and the Evolution of Industrial Districts.- Innovation Premium and the Survival of Entrepreneurial Firms in the Netherlands.- Foreign Presence, Technical Efficiency and Firm Survival in Greece: A Simultaneous Equation Model with Latent Variables Approach.- Entrepreneurship, Industrial Restructuring and Unemployment in Portugal.- Transferring the Risk of Failure. Entrepreneurship and Firm Dynamics in Turkish Manufacturing.- What is the Best Policy for Innovative Entrepreneurship?.