Описание: This edited volume addresses key debates around African football, identity construction, fan cultures, and both African and global media narratives. Using the 2010 FIFA World Cup in South Africa as a lens, it explores how football in Africa is intimately bound up with deeper social, cultural and political currents.
Описание: This book offers a much-needed study of the Victorian novel`s role in representing and shaping the service sector`s emergence. Arguing that prior accounts of the novel`s relation to the rise of finance have missed the emergence of a wider service sector, it traces the effects of service work`s many forms and class positions in the Victorian novel.
Название: Wine and Identity ISBN: 1138082082 ISBN-13(EAN): 9781138082083 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales.
This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.
This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Автор: Kirkby Diane Название: Barmaids: A History of Women`s Work in Pubs ISBN: 0521568684 ISBN-13(EAN): 9780521568685 Издательство: Cambridge Academ Рейтинг: Цена: 4277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 1997 book is a mixture of labour history and cultural history which traces the role of the barmaid over 200 years. Kirkby examines the historical importance of pubs and public drinking culture, including its gendered nature, feminist and temparance debates about barmaids, and working conditions and women`s activism.
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