Tourism Marketing for Developing Countries, Eli Avraham; Eran Ketter
Название: E-Marketing in Developed and Developing Countries ISBN: 1466639547 ISBN-13(EAN): 9781466639546 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. <em>E-Marketing in Developed and Developing Countries: Emerging Practices</em> aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Название: Marketing in Developing Countries (RLE Marketing) ISBN: 1138792535 ISBN-13(EAN): 9781138792531 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Mukherjee, Chandan Etc. White, Howard Wuyts, Mark Название: Econometrics and data analysis for developing countries ISBN: 0415094003 ISBN-13(EAN): 9780415094009 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A rigorous but accessible foundation to modern data analysis and econometric practice. Contains many examples and exercises and data from developing countries which is available for immediate use on a free floppy disk.
Автор: Bookman Название: Medical Tourism in Developing Countries ISBN: 0230600069 ISBN-13(EAN): 9780230600065 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Автор: Bookman Название: Medical Tourism in Developing Countries ISBN: 0230600050 ISBN-13(EAN): 9780230600058 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Автор: M. Bookman Название: Medical Tourism in Developing Countries ISBN: 1349369411 ISBN-13(EAN): 9781349369416 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Автор: Glewwe P Название: Education Policy in Developing Countries ISBN: 022607871X ISBN-13(EAN): 9780226078717 Издательство: Wiley Рейтинг: Цена: 5861.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Surveying many aspects of education - from administrative structures to the availability of health care to parent and student incentives, this book features contributors who synthesize an impressive diversity of data, paying attention to the gross imbalances in educational achievement that still exist between developed and developing countries.
Автор: Vegh Carlos A Название: Open Economy Macroeconomics in Developing Countries ISBN: 026201890X ISBN-13(EAN): 9780262018906 Издательство: MIT Press Рейтинг: Цена: 17775.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A comprehensive and rigorous text that shows how a basic open economy model can be extended to answer important macroeconomic questions that arise in emerging markets.
This rigorous and comprehensive textbook develops a basic small open economy model and shows how it can be extended to answer many important macroeconomic questions that arise in emerging markets and developing economies, particularly those regarding monetary, fiscal, and exchange rate issues. Eschewing the complex calibrated models on which the field of international finance increasingly relies, the book teaches the reader how to think in terms of simple models and grasp the fundamentals of open economy macroeconomics.
After analyzing the standard intertemporal small open economy model, the book introduces frictions such as imperfect capital markets, intertemporal distortions, and nontradable goods, into the basic model in order to shed light on the economy's response to different shocks. The book then introduces money into the model to analyze the real effects of monetary and exchange rate policy. It then applies these theoretical tools to a variety of important macroeconomic issues relevant to developing countries (and, in a world of continuing financial crisis, to industrial countries as well), including the use of a nominal interest rate as a main policy instrument, the relative merits of flexible and predetermined exchange rate regimes, and the targeting of "real anchors." Finally, the book analyzes in detail specific topics such as inflation stabilization, "dollarization," balance of payments crises, and, inspired by recent events, financial crises. Each chapter includes boxes with relevant empirical evidence and ends with exercises. The book is suitable for use in graduate courses in development economics, international finance, and macroeconomics.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Название: Wellbeing in developing countries ISBN: 0521857511 ISBN-13(EAN): 9780521857512 Издательство: Cambridge Academ Рейтинг: Цена: 16632.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 2007 book challenges the conventional economic approaches to development and poverty and contributes to a new paradigm for development centred on human wellbeing. Poor people are not defined solely by their poverty and a wellbeing approach provides a better means of understanding how people become and stay poor.
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