Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Sarda Название: Corporate Sustainability in the 21st Century ISBN: 113874459X ISBN-13(EAN): 9781138744592 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically discusses key concepts and topics related to corporate sustainability, with a focus on corporate sustainability strategies and corporate value chains. It introduces ideas from global ecology and the natural sciences to provide readers with a new language for discussing business and sustainability.
Are you struggling to grow your online presence? Are you unsure of how best to use Instagram to gain more followers? Do you want to become a top influencer in your niche?
The problem is there's so much information out there that it's hard to figure out what really works and what will really improve the strength of your brand.
The answer to this is understanding your niche and learning to create quality content for the abundance of potential followers out there. By learning the techniques in this book you can upgrade your social media game and start to understand why some posts do well and others flop.
You will discover:
How to Use Stories to Boost Engagement Through The Roof
The Most Effective Way to Set Up Your Account
The Importance of Being Authentic
One of the Most Useful and Effective Tools for Marketing Your Content
How to Fully Understand Your Audience and Their Needs
The Mindset It Takes To Be Truly Successful
How To Inspire and Be Inspired
This book will give you tried and tested techniques that will guide you on your way to Instagram stardom. It will show you where you've been going wrong and how to make positive changes today.
Even if you haven't had much success on Instagram and have a small following you can learn these basic techniques and create the momentum and progression you've always wanted.
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Автор: Crocker Robert Название: Somebody Else`s Problem ISBN: 1783534915 ISBN-13(EAN): 9781783534913 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Somebody Else`s Problem calls for a radical change in how we design, make and use the products and services we need. Crocker challenges us to look at the systems we take for granted in daily life, and their cumulative role in our environmental crisis.
Автор: Poschen, Peter Название: Decent work, green jobs and the sustainable economy ISBN: 1783535180 ISBN-13(EAN): 9781783535187 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The challenges of achieving environmental sustainability and generating decent work for all are closely linked. Poschen argues that an integrated approach is necessary: environmentally sustainable economies will not be attained without the active contribution of the world of work.
Автор: Wolfe, Philip Название: Sustainable energy options for business ISBN: 1909293423 ISBN-13(EAN): 9781909293427 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The major environmental impact of most businesses derives from energy usage. The upside of this is that using energy more responsibly improves profitability. A business's cheapest unit of energy is also the one which is least damaging to the planet: the unit you don't use.
There are many ways to make your organization's energy usage more sustainable. In Sustainable Energy Options for Business, Philip Wolfe outlines the best available options for (1) reducing energy use and (2) improving the sustainability of energy supply. After an introduction to regulatory drivers and management issues, Wolfe looks at energy opportunities in five key areas: 1. Saving on energy usage; 2. Finding more sustainable sources of energy; 3. Generating renewable electricity; 4. Producing renewable heat; 5. Indirect energy sustainability options.
Also included: An "energy checklist" to help identify your best options and important quick wins, plus a handy reference list, signposted from annotations in the text.
Автор: Kane, Gareth Название: Green jujitsu ISBN: 1909293067 ISBN-13(EAN): 9781909293069 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived weaknesses, it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organizations.
Описание: Presents the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. This publication features comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing.
Описание: Are you tired of guides that do not provide practical steps to earning passive income? Are you tired of reading guides that do not show you how to get started? If this is the case, you`ve come to the right place.
Описание: Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.
Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate change.
The editors bring together leading experts who employ empirical research and industry case studies to assess a wide range of issues and developments within the fashion industry, including:
Climate activism
Diversity, inclusivity and equality
Online resale and e-commerce
Collective action
Fashion influencer brands
Circularity
Neurodiverse retail experiences
Childrenswear
Buyer-supplier relations
Modest fashion
Industry challenges in Sub-Saharan Africa
Fashion and technology
Vintage consumption
Tailored for fashion student use and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities changing and reshaping the global fashion industry.
Описание: The Business of Bees provides the first integrated account of diminishing bee populations from an interdisciplinary perspective. It explores the role of corporate responsibility and governance as they relate to this issue and examines what the impact will be on consumers, companies, stock markets and global society if bee populations continue to decline.
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