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Empowering Brands with Customer Integration, J?rg Sesselmann


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Автор: J?rg Sesselmann
Название:  Empowering Brands with Customer Integration
ISBN: 9783658116385
Издательство: Springer
Классификация:


ISBN-10: 3658116382
Обложка/Формат: Paperback
Страницы: 99
Вес: 0.16 кг.
Дата издания: 17.11.2015
Серия: BestMasters
Язык: English
Размер: 210 x 148 x 7
Основная тема: Business and Management
Подзаголовок: Classification, Benefits and Success Factors
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Jorg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.


Customer Integration in Industrial Innovation Projects

Автор: Prof. Dr. Oliver Gassmann; Patricia Sandmeier
Название: Customer Integration in Industrial Innovation Projects
ISBN: 383491035X ISBN-13(EAN): 9783834910356
Издательство: Springer
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Цена: 12577.00 р.
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Описание: The fact that customers can be a major source of innovation is well known. Research traditions on user-driven innovation have received a lot of attention since the first - search attempts in the early 80s. With today's trend of opening up the internal inno- tion process, innovation actors are no longer restricted to R&D or cross-functional internal teams but include external partners as well. Open innovation and open R&D models are means to manage the increased technological complexity and customer - mands in the global market place. The roles of customers are no longer restricted to p- sive consumers whose latent requirements need to be identified. Instead they have become an active and important part of the innovation process. Von Hippel's 'Democ- tizing innovation' is today's mantra, but how are we to integrate customers in the in- vation process and how can such a process be managed? Patricia Sandmeier analyzes how companies can establish a continuing transfer of c- tomer knowledge to the innovator. She draws on more than 22 European companies and her analytical framework for the case analysis is based on the rather new approach of Extreme Programming (XP) in the software industry. While this approach and the - derlying agile project management practices have received a high acceptance among software engineers, the concept is less known in the 'hardware world' of new product creation.

Knowledge Integration and Innovation

Автор: Christian Berggren
Название: Knowledge Integration and Innovation
ISBN: 0199666326 ISBN-13(EAN): 9780199666324
Издательство: Oxford Academ
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Цена: 8237.00 р.
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Описание: Innovation processes have increasingly become interdisciplinary, collaborative, inter-organizational, and international. Based on empirical studies, this book examines how this integration of knowledge has become essential to firms in enabling innovation, particularly crucial in technology-based industries.

Managing knowledge integration across boundaries

Автор: Tell, Fredrik Berggren, Christian Brusoni, Stefano
Название: Managing knowledge integration across boundaries
ISBN: 0198785976 ISBN-13(EAN): 9780198785972
Издательство: Oxford Academ
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Цена: 10296.00 р.
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Описание: Knowledge integration-the purposeful combination of specialized and complementary knowledge to achieve specific tasks-is increasingly important for organizations. This book offers a consistent set of ideas, methods and tools useful to interpret, analyze and act upon the processes of knowledge integration across organizational and other boundaries.

Internal and External Context Specificity of Leadership in M&A Integration

Автор: Bettina Hauser
Название: Internal and External Context Specificity of Leadership in M&A Integration
ISBN: 3658080760 ISBN-13(EAN): 9783658080761
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Bettina Hauser develops a research model, which encompasses entrepreneurial leadership as a major success factor during post-merger integration.

Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region

Автор: Sam Dzever; Jacques Jaussaud
Название: Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region
ISBN: 0333691822 ISBN-13(EAN): 9780333691823
Издательство: Springer
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Цена: 18866.00 р.
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Описание: The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world`s most dynamic regions.

Information and Process Integration in Enterprises

Автор: Toshiro Wakayama; Srikanth Kannapan; Chan Meng Kho
Название: Information and Process Integration in Enterprises
ISBN: 1461375126 ISBN-13(EAN): 9781461375128
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Information and Process Integration in Enterprises: Rethinking Documents is a bold attempt to address information and process integration issues as a single body of research and practice.

Business-Oriented Enterprise Integration For Organizational Agility

Автор: Qiu
Название: Business-Oriented Enterprise Integration For Organizational Agility
ISBN: 1466639105 ISBN-13(EAN): 9781466639102
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
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Описание: Over the past few years, advancement in distributed computing and interconnected networks has enhanced the role of information technology and improved business performance around the world. As a result, enterprise integration has become a norm in competitive organisations by effectively integrating people, tools, and information. <em>Business-Oriented Enterprise Integration for Organizational Agility</em> explores technical integration challenges with a focus on identifying a viable solution. This book is essential for researchers and practitioners aiming to better understand how to enable rich, flexible, and responsive information links, in support of the changing business operations across organisations.

Technology Integration to Business

Автор: John T. Yee; Seog-Chan Oh
Название: Technology Integration to Business
ISBN: 1447162250 ISBN-13(EAN): 9781447162254
Издательство: Springer
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Цена: 20896.00 р.
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Описание: This book describes a business-driven holistic approach to technology integration, from examinaton of current state to assessment of emerging business technologies, to preparatory tasks and project initiation, through planning, execution, control, to close.

Product-Service Integration for Sustainable Solutions

Автор: Horst Meier
Название: Product-Service Integration for Sustainable Solutions
ISBN: 3642438466 ISBN-13(EAN): 9783642438462
Издательство: Springer
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Цена: 39182.00 р.
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Описание:

Keynotes.- Planning and Development - Concept and Design.- Planning and Development - Networks.- Planning and Development - Methods and Know-how Protection.- Planning and Development - Eco Design and Sustainability.- Business Model - Design.- Business Model - Implementation.- Operation.- Service Engineering.- Strategy and Sustainability.- Knowledge Management.- Software and Information Systems.- Modeling and Simulation.- Marketing and Economic Aspects - Lifecycle Perspective.- The Human Factor.

Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region

Автор: Sam Dzever; Jacques Jaussaud
Название: Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region
ISBN: 1349256439 ISBN-13(EAN): 9781349256433
Издательство: Springer
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Цена: 11179.00 р.
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Описание: The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world`s most dynamic regions.

Digital Integration, Growth and Rational Regulation

Автор: Paul J.J. Welfens
Название: Digital Integration, Growth and Rational Regulation
ISBN: 3642094031 ISBN-13(EAN): 9783642094033
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Economic progress in the digital knowledge society will be characterized by enormous structural change and the growth of digital services. It highlights technological and regulatory dynamics with respect to EU countries and the US and presents new policy conclusions at both the national and international levels, including welfare analysis.

Knowledge Integration

Автор: Antonie Jetter; Jeroen Kraaijenbrink; Hans-Horst S
Название: Knowledge Integration
ISBN: 3790825255 ISBN-13(EAN): 9783790825251
Издательство: Springer
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Цена: 20263.00 р.
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Описание: The ability to manage knowledge is relevant for millions of small and medium sized enterprises (SMEs) that operate in high-tech environments.


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