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Globalization, Culture, and Branding, C. Torelli


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Автор: C. Torelli
Название:  Globalization, Culture, and Branding
ISBN: 9781349462186
Издательство: Springer
Классификация:




ISBN-10: 1349462187
Обложка/Формат: Paperback
Страницы: 181
Вес: 0.23 кг.
Дата издания: 18.12.2015
Язык: English
Размер: 216 x 140 x 11
Основная тема: Business and Management
Подзаголовок: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.


Limits to Globalization

Автор: Sheppard Eric
Название: Limits to Globalization
ISBN: 0199681163 ISBN-13(EAN): 9780199681167
Издательство: Oxford Academ
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Цена: 4750.00 р.
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Описание: This book summarizes how globalizing capitalism-the economic system now presumed to dominate the global economy-can be understood from a geographical perspective.

Globalization and the National Security State

Автор: Paul T. V., Ripsman Norrin
Название: Globalization and the National Security State
ISBN: 0195393910 ISBN-13(EAN): 9780195393910
Издательство: Oxford Academ
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Цена: 4988.00 р.
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Описание: In the past two decades, many have posited a correlation between the spread of globalization and the decline of the nation-state. In the realm of national security, advocates of the globalization thesis have argued that states' power has diminished relative to transnational governmental
institutions, NGOs, and transnational capitalism. Initially, they pointed to declines in both global military spending (which has risen dramatically in recent years) and interstate war. But are these trends really indicative of the decline of nation-state's role as a guarantor of national security?
In Globalization and the National Security State, T.V. Paul and Norrin M. Ripsman test the proposition against the available evidence and find that the globalization school has largely gotten it wrong. The decline in interstate warfare can largely be attributed to the end of the Cold War, not
globalization. Moreover, great powers (the US, China, and Russia) continue to pursue traditional nation-state strategies. Regional security arrangements like the EU and ASEAN have not achieved much, and weak states--the ones most impacted by the turmoil generated by globalization--are far more
traditional in their approaches to national security, preferring to rely on their own resources rather than those of regional and transnational institutions. This is a bold argument, and Paul and Ripsman amass a considerable amount of evidence for their claims. It cuts against a major movement in
international relations scholarship, and is sure to generate controversy.

Globalization and the New Politics of Embedded Liberalism

Автор: Jude Hays
Название: Globalization and the New Politics of Embedded Liberalism
ISBN: 0195369327 ISBN-13(EAN): 9780195369328
Издательство: Oxford Academ
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Цена: 4750.00 р.
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Описание: As the world economy slides into the worst recession since the 1930s, there is fear that hard times will ignite a backlash against free trade policies and globalization more generally. This book explores the political and economic institutional foundations of the bargain of embedded liberalism
and the ways domestic institutions shape how governments redistribute the risks and benefits of economic globalization. The author identifies the Anglo-American democracies, because of their majoritarian polities combined with decentralized, competitive economies, as uniquely vulnerable to the
contemporary challenges of globalization and the most susceptible to a backlash against it.

Korea and Globalization

Автор: Amadu Sesay
Название: Korea and Globalization
ISBN: 1138974072 ISBN-13(EAN): 9781138974074
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Описание: Korea faces two challenges in the 21st century: unification and globalization. Both entail problems of economic, political and cultural integration. This book addresses various aspects of Korea`s integration into the global community.

Globalization, Culture and Branding

Автор: Torelli Carlos J
Название: Globalization, Culture and Branding
ISBN: 1137333316 ISBN-13(EAN): 9781137333315
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Phenomenology of Youth Culture and Globalization: Lifeworlds and Surplus Meanings in Changing Times

Автор: Poyntz Stuart, Kennelly Jacqueline
Название: Phenomenology of Youth Culture and Globalization: Lifeworlds and Surplus Meanings in Changing Times
ISBN: 0415720702 ISBN-13(EAN): 9780415720700
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: This edited collection brings together scholars who draw on phenomenological approaches to understand the experiences of young people growing up under contemporary conditions of globalization. Phenomenology is both a philosophical and pragmatic approach to social sciences research, that takes as central the meaning-making experiences of research participants. One of the central contentions of this book is that phenomenology has long informed critical empirical approaches to youth cultures, yet until recently its role has not been thusly named. This volume aims to resuscitate and recuperate phenomenology as a robust empirical, theoretical, and methodological approach to youth cultures. Chapters explore the lifeworlds of young people from countries around the world, revealing the tensions, risks and opportunities that organize youth experiences.

Globalization, Culture, and Development

Автор: Beukelaer
Название: Globalization, Culture, and Development
ISBN: 1137397624 ISBN-13(EAN): 9781137397621
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This edited collection outlines the accomplishments, shortcomings, and future policy prospects of the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, arguing that the Convention is not broad enough to confront the challenges concerning human rights, sustainability, and cultural diversity as a whole.

Globalization, Consumption And Popular Culture In East Asia

Автор: Lim Tai Wei Et Al
Название: Globalization, Consumption And Popular Culture In East Asia
ISBN: 9814678198 ISBN-13(EAN): 9789814678193
Издательство: World Scientific Publishing
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Цена: 19483.00 р.
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Описание: This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese, Korean and Chinese popular cultures in the digital era.

Religion, Globalization and Political Culture in the Third World

Автор: Jeff Haynes
Название: Religion, Globalization and Political Culture in the Third World
ISBN: 031221572X ISBN-13(EAN): 9780312215729
Издательство: Springer
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Цена: 20263.00 р.
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Описание: A unique focus on the relationship between religion and political culture in the Third World using a comparative and thematic approach. Specific issues of religion-politics interaction in the Third World in recent times include: the rise of Islamic fundamentalist groups throughout the Middle East and other parts of the Muslim world;

Globalization and Culture at Work

Автор: Stuart C. Carr
Название: Globalization and Culture at Work
ISBN: 1402078455 ISBN-13(EAN): 9781402078453
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Behaviour at work can no longer be stereotyped as global or local - modern or traditional - with very little in-between. Globalization and Culture at Work: Exploring their Combined Glocality breaks new ground by exploring such glocalities, and the implications they create for managing human potential better.

Globalization and Culture at Work

Автор: Stuart C. Carr
Название: Globalization and Culture at Work
ISBN: 1441954449 ISBN-13(EAN): 9781441954442
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
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Описание: Behaviour at work can no longer be stereotyped as global or local - modern or traditional - with very little in-between. Globalization and Culture at Work: Exploring their Combined Glocality breaks new ground by exploring such glocalities, and the implications they create for managing human potential better.

Globalization in an Age of Crisis

Автор: Feenstra RC
Название: Globalization in an Age of Crisis
ISBN: 022603075X ISBN-13(EAN): 9780226030753
Издательство: Wiley
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Цена: 16157.00 р.
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Описание: Along with its painful economic costs, the financial crisis of 2008 raised concerns over the future of international policy making. This book includes contributions that consider the ways in which the global economic order might address the challenges of globalization that have arisen over the years and has intensified by the recent crisis.


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