Handbook of Strategic e-Business Management, Francisco J. Mart?nez-L?pez

Автор: Williamson Dave
Название: Strategic Management and Business Analysis
ISBN: 1138817651 ISBN-13(EAN): 9781138817654
Издательство: Taylor&Francis
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Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization`s options.

Автор: Kasahara Eiichi (Eric)
Название: Practical Strategic Management: How To Apply Strategic Thinking In Business
ISBN: 9814641553 ISBN-13(EAN): 9789814641555
Издательство: World Scientific Publishing
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Цена: 8554.00 р.
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Описание:

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.

But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.

Автор: Sison
Название: Handbook of Virtue Ethics in Business and Management
ISBN: 9400765096 ISBN-13(EAN): 9789400765092
Издательство: Springer
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Цена: 62888.00 р.
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Описание: This book surveys the breadth and depth of virtue ethics, and counters the virtue ethics amnesia that afflicts general moral philosophy and affects business and management ethics. Also discusses virtue ethics responses to important 21st century issues.