Aiming Big with Small Cars, Rajnish Tiwari; Cornelius Herstatt

Автор: Rajnish Tiwari; Cornelius Herstatt
Название: Aiming Big with Small Cars
ISBN: 331902065X ISBN-13(EAN): 9783319020655
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book focuses on the small car segment of India`s automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

Автор: H. G?gl; C. Schedler
Название: Big Strategies for Small Business
ISBN: 1349308498 ISBN-13(EAN): 9781349308491
Издательство: Springer
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Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.