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Applied Conjoint Analysis, Vithala R. Rao


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Цена: 18167.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Vithala R. Rao
Название:  Applied Conjoint Analysis
ISBN: 9783662502310
Издательство: Springer
Классификация:



ISBN-10: 3662502313
Обложка/Формат: Paperback
Страницы: 389
Вес: 0.57 кг.
Дата издания: 03.09.2016
Язык: English
Размер: 234 x 156 x 21
Основная тема: Business and Management
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Chapter1-Problem Setting.- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods).- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods).- Chapter 4 Choice Based Conjoint Studies: Design and Analysis.- Chapter 5 Methods for a Large Number of Attributes.- Chapter 6 Applications for Products and Service Design and Product Line Decisions.- Chapter 7 Applications for Product Positioning and Market Segmentation.- Chapter 8 Applications for Pricing Decisions.- Chapter 9 Applications to a Miscellany of Marketing Problems.- Chapter 10 Recent Developments and Future Outlook.


Conjoint Measurement

Автор: Anders Gustafsson; Andreas Herrmann; Frank Huber
Название: Conjoint Measurement
ISBN: 3642090567 ISBN-13(EAN): 9783642090561
Издательство: Springer
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Цена: 19564.00 р.
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Описание: A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Confirmatory Factor Analysis for Applied Research, Second Edition

Автор: Brown, Timothy A.,
Название: Confirmatory Factor Analysis for Applied Research, Second Edition
ISBN: 1462515363 ISBN-13(EAN): 9781462515363
Издательство: Taylor&Francis
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Цена: 9186.00 р.
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Описание: With its emphasis on practical and conceptual aspects, rather than mathematics or formulas, this accessible book has established itself as the go-to resource on confirmatory factor analysis (CFA). Detailed, worked-through examples drawn from psychology, management, and sociology studies illustrate the procedures, pitfalls, and extensions of CFA methodology. The text shows how to formulate, program, and interpret CFA models using popular latent variable software packages (LISREL, Mplus, EQS, SAS/CALIS); understand the similarities and differences between CFA and exploratory factor analysis (EFA); and report results from a CFA study. It is filled with useful advice and tables that outline the procedures. The companion website (www.guilford.com/brown3-materials) offers data and program syntax files for most of the research examples, as well as links to CFA-related resources.

New to This Edition
*Updated throughout to incorporate important developments in latent variable modeling.
*Chapter on Bayesian CFA and multilevel measurement models.
*Addresses new topics (with examples): exploratory structural equation modeling, bifactor analysis, measurement invariance evaluation with categorical indicators, and a new method for scaling latent variables.
*Utilizes the latest versions of major latent variable software packages.

Applied Discriminant Analysis

Автор: Huberty
Название: Applied Discriminant Analysis
ISBN: 0471311456 ISBN-13(EAN): 9780471311454
Издательство: Wiley
Цена: 12030.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book/diskette set provides a complete introduction to the application of discriminant analysis - data sets and programs included. Most books on discriminant analysis focus on statistical theory. This unique text/reference emphasizes applications and describes the numerous ways in which discriminant analysis can be useful, both to students who must read and understand published research and to professionals conducting original research. Numerous examples, exercises, and detailed explanations help to clarify difficult concepts and enhance your understanding of the subject. Data sets and programs on the accompanying diskette enable you to conduct multiple data analyses, both within and across computer packages. This book provides all the information you need to: * Understand the kinds of research questions that are best answered by discriminant analysis* Learn the terms and grasp the underlying concepts* Read, understand, and interpret various computer package printouts that pertain to discriminant analysis* Evaluate reports of applied discriminant analysis* Design a study, analyze resulting data sets, and write a report basen your findings


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