Автор: Kesra Nermend; Ma?gorzata ?atuszy?ska Название: Neuroeconomic and Behavioral Aspects of Decision Making ISBN: 3319629379 ISBN-13(EAN): 9783319629377 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach.- Chapter 1: Neurobiology of Decision Making - Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals.- Chapter 2: Psychological Determinants of Decision-Making.- Chapter 3: Emotions in Decision-Making.- Chapter 4: Application of Neuroscience in Management.- Chapter 5: Neuroeconomics - Genesis and Essence.- Chapter 6: Measuring Economic Propensities.- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making.- Part II: Behavioral Aspects of Economic Decision Making.- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets.- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets.- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects.- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016.- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises.- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information.- Chapter 14: The Selected Problems of Behavioural Accounting - the Issue of Intellectual Capital.- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors.- Chapter 16: System Dynamics Modeling in Behavioral Decision Making.- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process.- Part III: Practical Issues - Case Studies.- Chapter 18: Validation of EEG as an Advertising Research Method - Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs).- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets.- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality.- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process.- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements.- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking.- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage.- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units.- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.
Описание: This book covers theory and application of such MADM methods as Analytic Hierarchy Process, Technique for Order Preference by Similarity to Ideal Solution, VIsekriterijumsko KOmpromisno Rangiranje and more. Offers novel MADM methods, and includes computer code.
Автор: Dhami, Sanjit Название: The foundations of behavioral economic analysis ISBN: 0198715536 ISBN-13(EAN): 9780198715535 Издательство: Oxford Academ Рейтинг: Цена: 10296.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout.
Описание: This book constitutes revised selected papers from the 16th International Conference on Group Decision and Negotiation, GDN 2016, held in Bellingham, WA, USA, in June 2016.
Описание: These proceedings consist of 30 selected research papers based on results presented at the 10th Balkan Conference & 1st International Symposium on Operational Research (BALCOR 2011) held in Thessaloniki, Greece, September 22-24, 2011.
Автор: A. Rapoport Название: Decision Theory and Decision Behaviour ISBN: 1349399884 ISBN-13(EAN): 9781349399888 Издательство: Springer Рейтинг: Цена: 25853.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book treats two approaches to decision theory: (1) the normative, purporting to determine how a `perfectly rational` actor ought to choose among available alternatives; The mathematical tools used in the normative approach range from elementary algebra to matrix and differential equations.
Автор: Anatol Rapoport Название: Decision Theory and Decision Behaviour ISBN: 9048140471 ISBN-13(EAN): 9789048140473 Издательство: Springer Рейтинг: Цена: 44582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Normative decision theory addresses itself to the question of how people ought to make decisions in various types of situations, if they wish to be regarded (or to regard themselves) as `rational`. Normative decision theory is much more formalized than descriptive theory.
Описание: The basic model of a decision in classical normative decision theory has very little in common with real decision making: It portrays a decision as a clear-cut act of choice, performed by one individual decision maker and in which states of nature, possible actions, results and preferences are well and crisply defined.
Автор: G. Haag Название: Dynamic Decision Theory ISBN: 9401069123 ISBN-13(EAN): 9789401069120 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ira Horowitz Название: Organization and Decision Theory ISBN: 9401076359 ISBN-13(EAN): 9789401076357 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ira Horowitz Depending upon one`s perspective, the need to choose among alternatives can be an unwelcome but unavoidable responsibility, an exciting and challenging opportunity, a run-of-the-mill activity that one performs seem- ingly "without thinking very much about it," or perhaps something in between.
Автор: Sixto R?os Название: Decision Theory and Decision Analysis: Trends and Challenges ISBN: 940104600X ISBN-13(EAN): 9789401046008 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Decision Theory and Decision Analysis: Trends and Challenges is divided into three parts.
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