Автор: Marc-Oliver Jauch Название: Uniform Across-the-Board Promotions ISBN: 3319071149 ISBN-13(EAN): 9783319071145 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Автор: F.H. Rolf Seringhaus; Philip J. Rosson Название: Export Development and Promotion: The Role of Public Organizations ISBN: 1461368022 ISBN-13(EAN): 9781461368021 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities.
Автор: Taylor Название: Hospitality Sales And Promotion ISBN: 0750649860 ISBN-13(EAN): 9780750649865 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Автор: Sarah Gee; Steven Jackson Название: Sport, Promotional Culture and the Crisis of Masculinity ISBN: 1137556722 ISBN-13(EAN): 9781137556721 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport.
