Handbook of Media Branding, Gabriele Siegert; Kati F?rster; Sylvia M. Chan-Olm

Автор: Morris
Название: The Handbook of Journal Publishing
ISBN: 1107653606 ISBN-13(EAN): 9781107653603
Издательство: Cambridge Academ
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Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.

Автор: Chadwick
Название: Routledge Handbook of Internet Politics
ISBN: 0415780586 ISBN-13(EAN): 9780415780582
Издательство: Taylor&Francis
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Описание: A comprehensive set of resources, this Handbook provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. Containing the latest survey data, the contributors form a strong international cast of established and junior scholars.

Название: Handbook of Media Branding
ISBN: 3319182358 ISBN-13(EAN): 9783319182353
Издательство: Springer
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Описание: Preface.- Part I: Media Branding: Locating an Emerging Research Area.- Part II: The Management Perspective: Media Brands as Management Task.- Part III: The Product Perspective: Media Brands as Branded Content.- Part IV: the Communication Perspective: Media Brands as Marketing Communication and Co-Creation.- Part V: The Consumer Perspective: Media Brands as an Audience Construct.- Part V: The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit.